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How to Seamlessly Integrate AI Marketing Into Your Strategy As marketing evolves, technology plays a bigger role in our strategies, processes, and outcomes. And today, the darling of technology is AI, or artificial intelligence. AI functionality has already been added to most marketing tools and software. Once trained, it provides customized solutions, allowing marketers to […]
Interested in setting up your own conversion marketing laboratory? Run your own secret science experiments? Brian Massey, the Conversion Scientist, will tell you how. Sometimes it’s better to ask forgiveness than permission Warning: this information will make you a more successful marketer, but may also put your immediate job in jeopardy. To be a true […]
Ecommerce is a now a $10.56 TRILLION pie, but in order to get a slice, you need traffic. Here are the 3 best ecommerce marketing strategies. It’s big. It’s getting bigger. And it’s why we’ve spent a lot of time over the last few years talking about ecommerce optimization. For many new and even established businesses, […]
Trying to capture your share of holiday shoppers but think it’s too late? Get inspired with these last minute Holiday marketing ideas for ecommerce. Attention is scarce and many brands are trying to vye for it. Most big brands start thinking about their holiday marketing ideas in March. Yes, you read it right. But if […]
In simple terms, conversion marketing is a group of tactics to encourage visitors to take a certain desired action. Let’s understand this concept a bit better and you will see why you need it NOW. You’ve probably heard “conversion marketing” tossed around a lot , especially if you sell online via an ecommerce, subscription or […]
What stands in the way of converting marketing leads to sales and revenue? Sammy James has the data and a solution for marketing leads that seem to evaporate when sent to sales. Do you remember how we got movie times before the internet? For a large part of my audience, the answer might be “what […]
Are Chief Marketing Officers — CMOs — losing their relevance in the C-suite? And if so, can data and experimentation turn things around for them? Laura Patterson offers her opinion on the changing role of the CMO on the Intended Consequences Podcast I was having coffee with an old colleague, Laura Patterson, here in Austin. […]
Let’s dive into a brand new online marketing concept: Contextualization. Thanks to AI and ML, we have come a long way from creating customer segments. To improve conversions, we also need to understand context. Read on. I predicted years ago that my business would be using machine learning for much of what we do manually […]
We explore how intelligent omni channel marketing technology can help marketers better manage their marketing strategy. Plus, the perils of walking the line between creativity and efficiency. And at the very end, the very own Brian Massey, gives a formula to start prioritizing our traffic-driving investments. This clever species forages through forests of audiences dining […]
