Perhaps you can help me. It turns out that optimizing websites has “caught on” so to speak. There’s reason to believe that applying science to the “art” of creating effective websites is going to be a big thing.
Our business is certainly growing and profitable.
Now, we are ready to grow our development team.
Do you know a Web Developer who fits this very special profile? If so, please forward this to them or have them call me.
* They make online apps and websites dance like puppets on strings. They may say things like “Javascript”, “JQuery” and “CSS” and something about a train named “Ruby” that runs on rails.
* They like puzzles. They can become a bit obsessed with understanding how things work. They are curious.
* They work with data. They use words like “analytics”. You might tune out when they talk about analytics. Most people do.
* When you ask them why they are in such a good mood, they say that they found and fixed a tough bug. You may wonder if they are moonlighting as an exterminator.
* They plan for the future. They are always working on their skills, making themselves more valuable. You suspect that they should get out more.
* They deserve to be part of a profitable young company in Austin, Texas that is loved by its clients because we do what no other agency can do: We find more revenue in their websites, and we have the data to prove it.
My search isn’t going to be easy, but you may be the person who knows this individual. If you would be so kind as to pass this on to anyone fitting this description, they will thank you and I’ll reward you for your generosity.
We have just the place for them.
Please have them read our job description. It’s boring but helpful.
We are also looking for the next Conversion Scientist to lead our optimization efforts. They are even stranger, but very very valuable to us.
My direct contact information is below. I’m waiting.
Best regards,
Brian Massey, Conversion Scientist
Conversion Sciences LLC
Austin, Texas
P. S. I’m still waiting.

Time flies in Conversion Sciences world. It seems like just a few days ago that Brian was wowing the crowds at Conversion Conference in Chicago, but it was actually a couple of weeks ago! Our brains must be getting old…..

Brian with brain at Convcon 2

Brian with a presumably young and capable brain.

Brian’s presentation “Everything I Needed to Know about CRO, I Learned From Direct Response Marketers,” was a big draw at this year’s Conversion Conference. He and Dr. Debra Zahey (also known as ‘The Professor’) wow the crowd with their special blend of wit, hard data, case studies, and fashionably professional attire.
I don’t want to give away all of the secrets of this great presentation, so you can check out the slides here, and listen to the audio below. Enjoy!
And maybe just a few more pictures…..
The Professor and The Conversion Scientist.

The Professor and The Conversion Scientist.

The Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown.

What is Which Test Won Live?

“WhichTestWon’s The Live Event is the most advanced — and practical — show of 2013 for digital marketers who care about conversion rate optimization (CRO). Be inspired by 17 new Case Studies, create a hands-on testing plan for your site at 11 exclusive workshops, and then network (and party) with your peers.

Sounds cool! What will the Conversion Sciences Team be doing there?

Our usual mix of mayhem and useful information of course! Come by our booth in the exhibit hall for a first crack at our new ebook Business Video Through the Eyes of Your Prospects. Thursday is the official launch, so stop by for specials and maybe a giveaway or two. We’ll also be doing live site critiques at the top of every hour. Step up for a critique or just watch as the Conversion Scientist gives real live businesses the skinny on what’s working (and what’s not) on their site.

I have to be there! How do I get a ticket?

Head over the Which Test Won Live site to get a ticket. We can promise you will not be disappointed. Remember, it’s this Thursday and Friday May 9th and 10th at the Austin Music Hall. We hope to see you there!
business video cover

You can still pre-order a copy of Business Video Through the Eyes of Your Prospects for a special discount. Get yours reserved today!

Brian is excited to announce that he will be speaking later this week at InfusionCon. He’s ironing the lab coat and polishing his glasses to get ready for a great session in Arizona.
InfusionCon 2013 logo tag F small
What is InfusionCon you ask? Well it is the annual conference for InfusionSoft. While it originally started as a software training conference, it has since evolved into an all-inclusive sales and marketing conference for small businesses.
Brian will be taking his live landing page critiques to the conference. He will be talking directly with small businesses about how to improve their landing pages to increase conversion and get the most out of their campaigns.
If you are attending, please be sure to stop by and tell Brian hello. Maybe he’ll even let you try on the lab coat…….
For more information on his session, check out the InfusionCon agenda. Brian is on Day 3. We hope you can make it to the session!

Will you be in Austin on Thursday, February 21st? If so, you should head over to Pubcon Austin to hear Brian speak.  There’s really no better way to spend a Thursday afternoon.
Brian will be speaking with Khalid Saleh (moderated by Peter LeShaw) on conversion rate optimization. Or, as Pubcon says…..
“You may have figured out how to funnel traffic to your site, but are you monitoring user activity post-click? Learn how to keep the momentum going and encourage users to become more than just traffic–evolve them into conversions. This session will look at specific techniques to increase conversion rates.”
Brian will be bringing real world techniques and tips that you can apply directly to your site to see improvement. And I can’t make any promises, but I can almost guarantee that there will be a lab coat in the building.
If you haven’t registered, get signed up for Pubcon here, and stop by to see The Conversion Scientist in action!

I’m going to make this brief.

As a reader of The Conversion Scientist, I’m offering you free copy of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist for your Kindle, iPad or Smarthphone.
All you have to do is visit the Amazon Kindle Store and have the book sent to your iPad, iPhone, Android, or Kindle.
You can read it on the Amazon Cloud Reader on your computer, or through the free Kindle App available for your Smartphone or iPad.
The book gives you the foolproof formulas to creating a website that not only gets the right traffic, but converts that traffic to customers, returning customers and advocates.
Some of the great things you’ll learn in this book:

  • Identify the unique customer creation formula for your site.
  • Set up your own digital conversion lab to measure your progress.
  • Develop landing pages for your site that actually deliver.
  • Charge your marketing “batteries” to reduce your advertising expenditures.
  • Communicate authoritatively with designers, developers, and executives.

So please, do not buy this book.
Go over to the Kindle Store and get your copy absolutely free. Your website will thank you for it.

I am pleased to announce that (finally) my new book is being launched September 5 at Content Marketing World.
The book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist is a “foundational” book on conversion written for those of you who will be responsible for the performance of a website.
That means business owners, corporate marketers and search engine optimizers. It tells you how to guide your online team to the glorious ecosystems that make your site work for your visitors and your business — your customer creation equation.
As a friend of The Conversion Scientist, I’d like to offer you a personally signed copy of the book. I’ll even pay for shipping.
Request your signed copy now, because I’m only signing a limited number of these.
PS: If you’re coming to Content Marketing World, don’t miss our book launch party on September 5, just after the Rick Springfield concert. This event will feature seven authors including yours truly all in one place.
PPS: If you want to get to know a couple of these authors, check out our Unsolicited Advice video series. You might find your site in there someday.

I got to attend my first Conversion Conference in October of last year and I am pleased to have been invited to speak at this year’s San Francisco conference.
First of all, I learned a LOT at last year’s conference. And I study this stuff all day long.
I don’t pay to attend many conferences, but I think I’m pretty good at picking those that give me information I can use “on Monday.” Conversion Conference is definitely one of those. Just look at some of the agenda items:
Biggest Usability Mistakes That You’re Probably Making
The Science of Shopping Cart Abandonment (I will never look at cart abandonment the same)
Rapid Fire: Lessons Learned from 30,000 Conversion Tests (These kinds of presentations are gold)
Merging SEO & Usability to Drive Conversion (I say “YeSEO”)
Creating Killer Conversion Copy – Email, Landing Pages, PPC Ads and More (This is mine. Never bore your visitors again)
Getting Smart About Conversion on Mobile Devices (We’re all going to have to deal with mobile sooner or later)
I can get you $100 off if you register now. Enjoy the savings , but come for the new leads and new sales you’ll be getting all year round.
I’m completing the chapters of my new book due out in this Spring. Find out how you can get a free copy of the book when its available.

Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles

Oct 06, 2011 10:49 pm

@GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get.
For those that want to drill down on Advanced Segments in Google Analytics, here is a survey of several segments you may find interesting.

Facebook’s New Tools Give Marketers Insights, Help Measure Fans’ Word Of Mouth | Fast Company

Oct 05, 2011 01:40 pm

A new tool for our online conversion lab! Facebook is apparently going to give us more insight into the behavior of individuals on our Facebook pages. The more we know about the success of these pages, the better decisions we can make about spending our marketing time and dollars on social media.
Despite all the hype, social networks are not a panacea for businesses, and many are putting too many resources into them without knowing the payoff.

Google Tweaks AdWords To Give Landing Page Quality More Weight

Oct 05, 2011 01:17 am

Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don’t have to think so hard about it.
Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don’t have to be a math genius to figure out the importance of conversion optimization anymore.

Oct 05, 2011 01:02 am

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

9 Tips For Increasing Video Conversions

Oct 03, 2011 12:29 am

@ReelSEO Having just completed my first two videos for my up-coming book, I was grateful to have these nine reminders of what makes video convert.
It’s about time I started investing in video. The research and case studies I’ve read show that video is a powerhouse conversion tool, in almost all industries, B2B and B2C. Video isn’t to boost your ego (although I like putting a little of myself in the footage). It has a job to do. These nine will help you get results.


Spend precious Web resources on the smart stuff

If you follow The Conversion Scientist, you will have dutifully put an analytics package in place on your Web site, such as Google Analytics, Woopra, Clicky or SiteMeter.
This doesn’t mean that the information has helped you improve your Web site. Let’s change that.
Let me introduce you to Web analytics in a way that will help you get more leads and more sales from your site. Web Analytics are only helpful if they help you spend your time and money in the right places; the places that help you sell more.
I’m going to be presenting a two-hour seminar on Web Analytics for the Austin Entrepreneur Network on Friday, January 15. You need to come to this, because I rarely work this cheap – it’s only $25.