Perhaps you can help me. It turns out that optimizing websites has “caught on” so to speak. There’s reason to believe that applying science to the “art” of creating effective websites is going to be a big thing.
Our business is certainly growing and profitable.
Now, we are ready to grow our development team.
Do you know a Web Developer who fits this very special profile? If so, please forward this to them or have them call me.
* They make online apps and websites dance like puppets on strings. They may say things like “Javascript”, “JQuery” and “CSS” and something about a train named “Ruby” that runs on rails.
* They like puzzles. They can become a bit obsessed with understanding how things work. They are curious.
* They work with data. They use words like “analytics”. You might tune out when they talk about analytics. Most people do.
* When you ask them why they are in such a good mood, they say that they found and fixed a tough bug. You may wonder if they are moonlighting as an exterminator.
* They plan for the future. They are always working on their skills, making themselves more valuable. You suspect that they should get out more.
* They deserve to be part of a profitable young company in Austin, Texas that is loved by its clients because we do what no other agency can do: We find more revenue in their websites, and we have the data to prove it.
My search isn’t going to be easy, but you may be the person who knows this individual. If you would be so kind as to pass this on to anyone fitting this description, they will thank you and I’ll reward you for your generosity.
We have just the place for them.
Please have them read our job description. It’s boring but helpful.
We are also looking for the next Conversion Scientist to lead our optimization efforts. They are even stranger, but very very valuable to us.
My direct contact information is below. I’m waiting.
Best regards,
Brian-signature-blue
Brian Massey, Conversion Scientist
Conversion Sciences LLC
Austin, Texas
512-961-6604
Brian@ConversionSciences.com
P. S. I’m still waiting.

Time flies in Conversion Sciences world. It seems like just a few days ago that Brian was wowing the crowds at Conversion Conference in Chicago, but it was actually a couple of weeks ago! Our brains must be getting old…..

Brian with brain at Convcon 2

Brian with a presumably young and capable brain.


Brian’s presentation “Everything I Needed to Know about CRO, I Learned From Direct Response Marketers,” was a big draw at this year’s Conversion Conference. He and Dr. Debra Zahey (also known as ‘The Professor’) wow the crowd with their special blend of wit, hard data, case studies, and fashionably professional attire.
I don’t want to give away all of the secrets of this great presentation, so you can check out the slides here, and listen to the audio below. Enjoy!
And maybe just a few more pictures…..
The Professor and The Conversion Scientist.

The Professor and The Conversion Scientist.

The Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown.

What is Which Test Won Live?

“WhichTestWon’s The Live Event is the most advanced — and practical — show of 2013 for digital marketers who care about conversion rate optimization (CRO). Be inspired by 17 new Case Studies, create a hands-on testing plan for your site at 11 exclusive workshops, and then network (and party) with your peers.”

Sounds cool! What will the Conversion Sciences Team be doing there?

Our usual mix of mayhem and useful information of course! Come by our booth in the exhibit hall for a first crack at our new ebook Business Video Through the Eyes of Your Prospects. Thursday is the official launch, so stop by for specials and maybe a giveaway or two. We’ll also be doing live site critiques at the top of every hour. Step up for a critique or just watch as the Conversion Scientist gives real live businesses the skinny on what’s working (and what’s not) on their site.

I have to be there! How do I get a ticket?

Head over the Which Test Won Live site to get a ticket. We can promise you will not be disappointed. Remember, it’s this Thursday and Friday May 9th and 10th at the Austin Music Hall. We hope to see you there!
business video cover

You can still pre-order a copy of Business Video Through the Eyes of Your Prospects for a special discount. Get yours reserved today!

Will you be in Austin on Thursday, February 21st? If so, you should head over to Pubcon Austin to hear Brian speak.  There’s really no better way to spend a Thursday afternoon.
Brian will be speaking with Khalid Saleh (moderated by Peter LeShaw) on conversion rate optimization. Or, as Pubcon says…..
“You may have figured out how to funnel traffic to your site, but are you monitoring user activity post-click? Learn how to keep the momentum going and encourage users to become more than just traffic–evolve them into conversions. This session will look at specific techniques to increase conversion rates.”
Brian will be bringing real world techniques and tips that you can apply directly to your site to see improvement. And I can’t make any promises, but I can almost guarantee that there will be a lab coat in the building.
If you haven’t registered, get signed up for Pubcon here, and stop by to see The Conversion Scientist in action!
[bookpromo]

I’m going to make this brief.

As a reader of The Conversion Scientist, I’m offering you free copy of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist for your Kindle, iPad or Smarthphone.
All you have to do is visit the Amazon Kindle Store and have the book sent to your iPad, iPhone, Android, or Kindle.
You can read it on the Amazon Cloud Reader on your computer, or through the free Kindle App available for your Smartphone or iPad.
The book gives you the foolproof formulas to creating a website that not only gets the right traffic, but converts that traffic to customers, returning customers and advocates.
Some of the great things you’ll learn in this book:

  • Identify the unique customer creation formula for your site.
  • Set up your own digital conversion lab to measure your progress.
  • Develop landing pages for your site that actually deliver.
  • Charge your marketing “batteries” to reduce your advertising expenditures.
  • Communicate authoritatively with designers, developers, and executives.

So please, do not buy this book.
Go over to the Kindle Store and get your copy absolutely free. Your website will thank you for it.

I am pleased to announce that (finally) my new book is being launched September 5 at Content Marketing World.
The book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist is a “foundational” book on conversion written for those of you who will be responsible for the performance of a website.
That means business owners, corporate marketers and search engine optimizers. It tells you how to guide your online team to the glorious ecosystems that make your site work for your visitors and your business — your customer creation equation.
As a friend of The Conversion Scientist, I’d like to offer you a personally signed copy of the book. I’ll even pay for shipping.
Request your signed copy now, because I’m only signing a limited number of these.

PS: If you’re coming to Content Marketing World, don’t miss our book launch party on September 5, just after the Rick Springfield concert. This event will feature seven authors including yours truly all in one place.
PPS: If you want to get to know a couple of these authors, check out our Unsolicited Advice video series. You might find your site in there someday.

I got to attend my first Conversion Conference in October of last year and I am pleased to have been invited to speak at this year’s San Francisco conference.

First of all, I learned a LOT at last year’s conference. And I study this stuff all day long.

I don’t pay to attend many conferences, but I think I’m pretty good at picking those that give me information I can use “on Monday.” Conversion Conference is definitely one of those. Just look at some of the agenda items:

Biggest Usability Mistakes That You’re Probably Making

The Science of Shopping Cart Abandonment (I will never look at cart abandonment the same)

Rapid Fire: Lessons Learned from 30,000 Conversion Tests (These kinds of presentations are gold)

Merging SEO & Usability to Drive Conversion (I say “YeSEO”)

Creating Killer Conversion Copy – Email, Landing Pages, PPC Ads and More (This is mine. Never bore your visitors again)

Getting Smart About Conversion on Mobile Devices (We’re all going to have to deal with mobile sooner or later)

 

Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles

Oct 06, 2011 10:49 pm

@GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get.
For those that want to drill down on Advanced Segments in Google Analytics, here is a survey of several segments you may find interesting.
Tags:

Facebook’s New Tools Give Marketers Insights, Help Measure Fans’ Word Of Mouth | Fast Company

Oct 05, 2011 01:40 pm

A new tool for our online conversion lab! Facebook is apparently going to give us more insight into the behavior of individuals on our Facebook pages. The more we know about the success of these pages, the better decisions we can make about spending our marketing time and dollars on social media.
Despite all the hype, social networks are not a panacea for businesses, and many are putting too many resources into them without knowing the payoff.
Tags:

Google Tweaks AdWords To Give Landing Page Quality More Weight

Oct 05, 2011 01:17 am

Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don’t have to think so hard about it.
Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don’t have to be a math genius to figure out the importance of conversion optimization anymore.
Tags:

Oct 05, 2011 01:02 am

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
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9 Tips For Increasing Video Conversions

Oct 03, 2011 12:29 am

@ReelSEO Having just completed my first two videos for my up-coming book, I was grateful to have these nine reminders of what makes video convert.
It’s about time I started investing in video. The research and case studies I’ve read show that video is a powerhouse conversion tool, in almost all industries, B2B and B2C. Video isn’t to boost your ego (although I like putting a little of myself in the footage). It has a job to do. These nine will help you get results.
Tags:

Notes from PubCon 2009 Las Vegas

Click on any image to enlarge.
Brad Geddes, bgTheory.com PubCon-Brad_Geddes-Notes
Tim Ash, SiteTuners.com PubCon-Tim_Ash-7_Deadly_Sins
Kristine Schachinger, S@schachin image
Heather Lloyd-Martin, SEOCopywriting.com
image Alison Driscoll, AlisonDriscoll.com
image Michael McDonald, iEntry.com image
Mark Robertson, ReelSEO.com
image Gregory Markel, InfuseCreative.com
image

Gillian Muessig, SEOmoz image

Books to Read

When I first started doing conversion science back in 2006, I ruined several laptop screens. You see, it is very important that I be able to markup pages for my clients.

I started with crayons. However, it became more and more difficult to get the colors off of my laptop screen. Plus, the markup didn’t travel with the image.

Eventually, the crayons left ghosted images on the screen, like a burned plasma display.

Then, I found the pen computer. Now, I can create, markup and take notes analog style, with instant conversion to digital.

A Snapshot of Pubcon

One benefit of the modern pen computer is the ease with which analog input can be shared. So, I thought I would share some of my notes with you.

I chose these based on the following criteria:

1. I took notes

Many presenters don’t realize this, but you have to be “note-worthy.” You have to tee us up to take notes. You’re presentation has to be somewhat logically organized. You can’t throw too much at us too quickly, because we’ll just give up.

2. I was able to take notes on my computer

Props to PubCon for providing extension cords and power strips for us.

3. My notes are somewhat legible.

You be the judge.

Some People Prefer This

Some people prefer this mix of visual cue and text. You may find it helpful.

Click on any of the images to see a full-resolution version.

Some People Prefer Summaries

Here are some of the things I gleaned from notes that didn’t pass the three-point test:

Tools to Check Out

Organic Keyword Search
SEO “Quake” Plugin
SEO for Firefox
Yahoo Site Explorer
Adwords Preview Tool
ExcellentAnalytics.com (Excel)
Tatvic
SEM Rush (Mark Jackson)
Google Trends
MSN Commercial Intention Tool
validator.w3.org
Bing Webmaster Tools

Landing Pages
RingLead.com Lead Management

Social Evaluation
Quarkbase
Woopra
Trackur (Andy Beale)
Brandseye

Twitter
Twitalyzer
WeFollow
Tracking Twitter
Twellow
Twilert

Facebook Apps
Sprout Publisher
AppBank
Involver
Facebook Notes

Site Design
MeasureIt Firefox Plugin
Aardvark Firefox Plugin
Colorzilla Firefox Plugin
Firebug Firefox Plugin
Headspace2 WordPress Plugin

WordPress Themes
Thesis ($)
Flexibility 2
Corrington
Affiliate Theme
eArtisteer (random theme generator)

Video
OneTrueMedia Video Editing and hosting
TrafficGeyser (use with care)
TubeMogul
12Seconds.tv
YouTube Insight
Google TV
YouTube Wonder Wheel
Handbrake Video Compressor

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