Unexpected Website Formulas of the Conversion Scientist

The things that make a website work are not always obvious until someone points them out. Myth and legend reign without data. Brian Massey introduces you to the unexpected website formulas that will help turn your website around.

And he does it all with science.

Not just any science either – Conversion Sciences. Brian shares his unexpected formulas to help create winning websites. You didn’t think they lab coat was just for show, did you?

Brian presented at March’s AUSOME Meetup and shared 18 surprising ways to make sure your website is WINNING. Everything From landing pages to “business porn,” Brian walks you through the Do’s and Don’ts of having a website that relies on conversions.

The Unexpected Website Formulas Slides

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Everyday Behavioral Sciences Webinar

How do you diagnose a poor performing landing page?

Sticky shows us how to use eye-tracking to build landing pages with killer conversion rates.
  • Why behavioral science is your new superpower.
  • The true cost of "Launch and See" marketing.
  • How to apply eye-tracking reports and videos.
  • The components every landing page should have.

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