We publish a lot on our blog every week. That’s a lot to keep up with.
And then there is everyone else offering brilliant, helpful and overwhelming tips and how-to articles.
We’ve made things simpler, and (we hope) a little fun.
We’ve created a mini course from articles on the Conversion Scientist. We’ve selected the nine articles that we think you really should read. We even included several Audio selections for your commute to work.
Each time you read or listen, you will collect points. Collect enough points and earn a badge.
Earn your Ph.D. in Conversion Awesomization, we’ll give you a special prize.

Three Levels of Learning

We have nine articles organized into three levels of learning. You can earn four badges you can earn.

The Student Badge is awarded when you sign up to start collecting points. You don’t want to stay at the Student level. It means you haven’t really done anything.
The Undergrad Badge signifies that you’ve completed the basic level of content (basic for a Rocket Scientist, maybe).


  • Copy that makes visitor stick.

  • Six email superstitions holding you back.

  • The four people who come to your site every day.
The Master Badge signifies that you’ve completed the basic level of content (basic for a Rocket Scientist, maybe).


  • Persuasive copy that converts.

  • The math of marketing.

  • Pushing past content marketing barriers.
The Ph.D. Badge signifies that you’ve injected all nine articles into your ever-swelling brain and you qualify for a free site review with a Conversion Scientist.


  • Writing test hypotheses.

  • Creating landing pages that convert.

  • Getting past the bouncers in our brains.

Now is the time to start. Go ahead and get your Student Badge. Within a few days, you will be a Ph.D. in Conversion Awesomization.

Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Brian Massey
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