neuromarketing

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How to Use Humor in Video to Increase Online Sales

Everybody wants to be the llmpany that came up with the brilliantly clever video or ad or Tweet that got shared by millions. The one where, if you dare to admit you haven’t seen it, everyone else at the party will jump on you demanding, “You haven’t SEEN it?” But here’s the thing: While there…

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Neuromarketing Hacks, The Perfect Landing Page and More

What is The Conversion Scientist reading this week? Neuromarketing – A Simple Hack That Makes You MUCH More Persuasive If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley’s blog. Here’s a great example of how he uses research to deliver actionable advice to marketers and…

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Are You a CRO Junkie and More – For Further Study

The Strongest Online Persuader You’ll Ever Encounter: Yourself The things that make us effective marketers or stand in our way often aren’t external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.Dr. Aaron Balick maps out how our overburdened Ego does it’s best…

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Brian Massey, Beyond the Lab Coat [AUDIO]

The original Conversion Scientist sat down with host of the Big Value Big Business podcast, James Lynch, to discuss everything from how he makes a terrible employee, to finding your own gimmick, to the inter-workings of a conversion scientist. Some highlights from the interview include:      Brian spends a great deal of his time,…

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