I am pleased to announce that (finally) my new book is being launched September 5 at Content Marketing World. The book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist is a “foundational” book on conversion written for those of you who will be responsible for the performance of a website. That means […]
In this video, four experts give free advice to the owners of one website: Brian Massey, Andrew Davis, Josh Miles, and Todd Wheatland.
Properly tagged with Open Graph meta tags, you can get a thumbnail of your video onto search pages and have more visual impact than the top listings.
Dan Siroker, Founder of testing platform Optimizely offers six key ways to improve the conversion performance of your pages. This was captured live at the Conversion Conference Chicago 2012 by yours truly. CLICK TO ENLARGE Define Success Explore before you refine Less is More Words Matter Fail Fast Start Today More Infographics [bookpromo]
There’s nothing like an arch nemesis to get the “good guys” motivated and engaged in a quest. If you are trying to get your conversion project approved, consider finding a competitor who seems to be making all the right moves. This is the topic of my new column on Search Engine Land How To Get […]
These are the stories that caught the eye of TheConversion Scientist last few weeks.
The new edition of Landing Page Optimization covers lots of ground without being cumbersome.
Here are five ways companies use conversion, search, and testing make winning look easy online.
Based on Myers-Briggs research, there are at least four major personality modes, or personas that your website must communicate with: Competitive, Methodical, Spontaneous and Humanist.
I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my […]
