How Open Graph Makes Video Pop on the Search Engines
Properly tagged with Open Graph meta tags, you can get a thumbnail of your video onto search pages and have more visual impact than the top listings.
Entries by Brian Massey
Dan Siroker: Beat the Back Button [INFOGRAPHIC]
Dan Siroker, Founder of testing platform Optimizely offers six key ways to improve the conversion performance of your pages. This was captured live at the Conversion Conference Chicago 2012 by yours truly. CLICK TO ENLARGE Define Success Explore before you refine Less is More Words Matter Fail Fast Start Today More Infographics [bookpromo]
To Get Your Conversion Project Approved, Find an Enemy
There’s nothing like an arch nemesis to get the “good guys” motivated and engaged in a quest. If you are trying to get your conversion project approved, consider finding a competitor who seems to be making all the right moves. This is the topic of my new column on Search Engine Land How To Get […]
Mobile Apps, Mobile Email, Infographs and Viral Video Formulae: For Further Study
These are the stories that caught the eye of TheConversion Scientist last few weeks.
Review: Landing Page Optimization Second Edition
The new edition of Landing Page Optimization covers lots of ground without being cumbersome.
5 Ways Conversion Makes Winning Look Easy
Here are five ways companies use conversion, search, and testing make winning look easy online.
Happiness Means Different Things to Your Website Visitors
Based on Myers-Briggs research, there are at least four major personality modes, or personas that your website must communicate with: Competitive, Methodical, Spontaneous and Humanist.
Want Attention? Appeal to the Egos of Experts with Quotes
I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my […]
"My favorite part of the design is the money."
Website design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s the fun part many businesses sadly get hung up on. People don’t come to your site for entertainment or art—unless you sell art. They come to you for a solution. The […]
Product Page Testing and Shocking Web Graphics: For Further Study
These are the stories that caught my eye last week. If you are a curious marketer looking to learn more about conversion, please subscribe my weekly recommended reading list, For Further Study. The Product Page 2012: 7 Must-Test Elements Feb 27, 2012 08:22 am @TheGrok says “Test your product headline to be benefit oriented as […]
