The things that make a website work are not always obvious until someone points them out. Myth and legend reign without data. Brian Massey introduces you to the unexpected website formulas that will help turn your website around. And he does it all with science. Not just any science either – Conversion Sciences. Brian shares […]
Marketers need a common vocabulary and notation for the things we’re doing online. We need to understand the elements that we can introduce and the ways they react with each other. At Conversion Sciences, we stole the notation of chemists. They have a clear notation, like the notation for how vinegar reacts with baking soda. […]
Use content to connect your social batteries to social landing pages and get customered. Improve your social media conversion rate. Read on They friend you. They fan you. They pin you. They follow you. BUT how often to they customer you? How often do they buy, subscribe, or register? How often can you get your […]
Subscribe to see what we’re reading at Conversion Sciences. How To Conduct A Conversion Optimization Experiment | Relative Bearing Here’s the first line from this very helpful little post: “0 sales! What? But we got 517 unique visitors this week!” Airing your mistakes is not seen as smart marketing in many circles, but this kind […]
When the Arizona PBS station asked Lon Safko to do a first-of-its-kind special on social media, they didn’t know what they were getting in to. Lon knew that this was going to be a throw-down between social media vs. traditional media, measured in donation dollars. Believe it or not, KAET AZPBS does not do an […]
Today, let’s rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. The big red button. Valentine’s Day is an emotional time, even for a Conversion Scientist. It is a time in which we, like so many people in love, celebrate beautiful […]
Solving the “Subject Matter Expert Problem” Getting right traffic to the right page is critical if you want high conversion rates. The right content is the way to get the right traffic to your pages. But, content is a pain in the nether regions to create and get approved, is it not? “Our subject matter […]
The city of Austin sent shockwaves throughout the world on Wednesday, declaring themselves the “Conversion Capital of the World.” The response from Sochi, Russia, home of the 2014 Winter Olympics was swift.
In this edition of the Conversion Scientist Podcast, I discuss the genetics of conversion science, writing test hypotheses that will generate money, and how you can turn your team’s input into something that you can actually test. In my latest article on Marketing Land, I share the steps necessary to help you get the results […]
We all know the recipe for success: Reach and Frequency. To grow your business, marketing needs to reach more people more often. Translation: “Work harder.” The modern marketer is responsible for Imagining the content Developing the content Reaching potential prospects frequently with it Collecting the leads Qualifying them Getting them to sales Maintaining all of […]
