Why Conversion Optimization is so Important
A conversion is symbolized by a blue line that separates your visitors from their. This video shows how Conversion optimization works.
Entries by Brian Massey
What is a Conversion Scientist? (Video)
Editor’s Note: For our new year, we thought we would look back, way back to November 29, 2009. Did I ever really look that good? “Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit […]
It's Too Late to Optimize
For those of you who optimize, and benefitted from a more efficient online store or higher lead conversion rate this holiday season, we straighten our lab coats and salute. You should enjoy one of our more cheerful holiday treats. For those that aren’t going into this holiday season with a 20%, 30% or more revenue lift from this year’s […]
“Quick and Easy” is not a Value Proposition [PODCAST]
Too often, we replace a powerful value proposition with a promise that something is quick and easy. This is a missed opportunity, and often a lie.
Why Our Website Redesign Wasn’t a Disaster [WEBINAR]
On Monday, Conversion Sciences launched a revamped website. As you will learn in our Lab Coat Lessons Webinar, a website redesign can be a very dangerous undertaking. Sixty percent of our business comes through our website (the remainder being referrals). Any significant drop in traffic or conversion rate will hit our bottom line hard. It’s still early […]
Do Website Redesign Like JJ Abrams
JJ Abrams has two major movie reboots under his belt. Here are some lessons from Abrams that you can apply to your website redesign.
How Conversion Optimization is a Brand-Building Investment
We believe that conversion optimization is a brand-building activity. Conversion-based brand building works on the assumption that there is no better brand experience than finding what you are looking for. Includes an infographic on digital touchpoints.
Low Sales on Mobile, Conversion Tools, Flat Design [For Further Study]
Of keen interest to us this week is Nielsen Norman Group’s critique of the ubiquitous “flat design” trend. Also, Why Do Mobile Users Not Buy On Mobile? Plus, 25+ Tools That Conversion Rate Optimization Pros Can’t Ignore.
Developing a Maximum Viable Non-Product (MVNP)
When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript.
Copyright Infringement-Things to Avoid on the Web [INFOGRAPH]
Do you know how copyright works? Are you sure you understand “fair use” of content? Are you vulnerable to having your trademarks stolen from you? These are some of the questions Ruth Carter addressed in her Ungagged conference presentation “Social Media Horror Stories.” Here are my instagraph notes.
