The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good. The team looked […]
This is your guide to testing strategies. I present seven strategies. For each, I tell you when to use it, where on the site to test, what to test, and pitfalls to be careful about.
There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodically derive […]
Fitt’s Law states that the time it takes to move a mouse to a CTA button is a function of the distance to the button and its size. Just like shooting pool. According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying […]
A successful AB testing program offers immense rewards, but the path is that of a hero. Brian Massey shows you what you’ll encounter.
AB Testing JavaScript is at the heart of most AB tests. Brian Massey tells you how it works and how to avoid the problems it can cause.
This Mobile AB Testing Guide offers 4 specific tests that have proven to work based on hundreds of Conversion Sciences tests.
Joel Harvey takes a contrarian view on mobile-friendly redesign. His views are based on conversion-centered principles.
Skilled conversion optimizers achieve positive results in hypothesis testing half the time. But they value negative results just as highly.
What percentage of electronics retailers are utilizing AB Testing Tools and other optimization tools to get an advantage? This is a report card on the industry completed in partnership with Marketizator.
