You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating? This Uber complete 110-point ecommerce conversion optimization checklist holds the answer. At Conversion Sciences, we have an ecommerce conversion optimization checklist that our team goes through when evaluating a new client website. […]
We were contacted recently by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my then 13-year-old son. I sent him a […]
When it comes to page design, I’m fond of saying that we don’t need a designer as much as a draftsman. Their job is less about making things attractive and more about getting a visitor’s eyes to the right parts of a webpage. What do I mean by “right parts?” I mean that a visitor […]
When my daughter was choosing colleges to apply to, two of the key drivers in her decision were here scores on the SAT and ACT. These aptitude tests, in part, determined two things: Her ability to answer multiple-choice questions. Her ability to get into certain colleges. I was interested in the psychology of this staple of standardized testing: the multiple-choice test. […]
What is it about animated video that seems to work so well? Why does it keep our attention? We were particularly curious about this at Conversion Sciences. Here’s what we learned.
When you focus your strategies on getting those who might call to pick up the phone, you can enjoy significantly higher sales rates, bigger average order values and new customers that are more satisfied with their first buying experience. Make calls a key part of your focus, and harvest more of those fickle visitors coming on mobile phones.
As data becomes cheaper and more accessible, behavioral science has become a crucial practice for anyone serious about marketing and conversion optimization.
These are some questions about writing for the web from Brian Massey’s Webinar “Writing Killer Conversion Copy”
How do you choose a Christmas Card for your boss? Better yet, how do you choose one that will get you a CRO budget for next year? Simply apply these Christmas Conversion Principles for a happy new year and a new budget. We’ve examined a number of holiday cards to determine the one most likely […]
The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good. The team looked […]
