Direct Response Copywriting: Get Past The Bouncers In Your Customers’ Brains
These are some questions about writing for the web from Brian Massey’s Webinar “Writing Killer Conversion Copy”
Entries by Brian Massey
Christmas Conversion Principles: How To Choose A Christmas Card For Your Boss
How do you choose a Christmas Card for your boss? Better yet, how do you choose one that will get you a CRO budget for next year? Simply apply these Christmas Conversion Principles for a happy new year and a new budget. We’ve examined a number of holiday cards to determine the one most likely […]
The Ultimate A/B Testing Guide: Everything You Need, All In One Place
This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.
10 CRO Experts Explain How To Profitably Analyze AB Test Results
The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good. The team looked […]
The 7 Core A/B Testing Strategies That Are Fundamentally Essential To CRO Success
This is your guide to testing strategies. I present seven strategies. For each, I tell you when to use it, where on the site to test, what to test, and pitfalls to be careful about.
Fitt’s Law Says Button Design is Like Shooting Pool
Fitt’s Law states that the time it takes to move a mouse to a CTA button is a function of the distance to the button and its size. Just like shooting pool. According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying […]
The Hero's Journey to an Amazing AB Testing Program
A successful AB testing program offers immense rewards, but the path is that of a hero. Brian Massey shows you what you’ll encounter.
AB Testing JavaScript: Great Power, Great Problems
AB Testing JavaScript is at the heart of most AB tests. Brian Massey tells you how it works and how to avoid the problems it can cause.
4 Mobile AB Testing Ideas that Worked for Our Clients
This Mobile AB Testing Guide offers 4 specific tests that have proven to work based on hundreds of Conversion Sciences tests.
How to Avoid Mobile-Friendly Redesign Disasters
Joel Harvey takes a contrarian view on mobile-friendly redesign. His views are based on conversion-centered principles.
