Let’s see why knowing your customer is key to marketing and conversion success and from this insight you can begin to find opportunities for growth. Valentin Radu is a businessman, a successful businessman, who believes knowing your customer is fundamental. He has built the first online car insurance company in Romania and sold it to […]
All you ever wanted to know about performing website due diligence and how to not doo due diligence when buying sites. I’m at the Ungagged Conference and enjoyed sitting in on a presentation by Bryan O’Neil of Flippa.com. Are you looking for a Website, or a Web Business? — Bryan O’neil, Flippa.com Website Due Diligence […]
In this episode of Intended Consequences, we discover how to implement website surveys without affecting conversions and we evaluate some great tools to measure and analyze the gathered data. Implementing website surveys is always a great idea. Unfortunately, if wrongly implemented, they may lower conversions. Our visitors may decide to respond to the survey and […]
Don’t miss the first episode of the first Podcast season, where we chat with Mouseflow, a user-behavior analytics tool and cover recordings, heatmaps, funnels. Plus, how to manage helicopter executives. Intended Consequences Podcast Season 1 Episode 1: Key Takeaways Exit Intent: Not sure what this means? You’ll learn about that and why it matters. What […]
Brian Massey, the Conversion Scientist™, shares how to combine data from video hosting services with Google Analytics to measure video impact on your revenue and conversions. In this episode of The Conversion Scientist Podcast, Brian Massey tells you how to gain insights from third-party tools in Google Analytics. He uses several video hosts as an […]
When you think of the machine that is your online business, what do you picture? Do you see something organic? Something mechanical? I think it’s helpful to pick a vision. The marketing and sales functions are too complex. The tools and channels are changing faster today than at any time in history. Thanks, internet. Visualizing […]
How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How do you determine what NOT to test?” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with 50, 75, 100 or more […]
Video and Audio. We call them affiliate marketers, infopreneurs or online goo-roos. They push health care products, supplements, exercise tapes, and get-rich-quick schemes. We can learn from them about online sales conversion because they test the hell out of their landing pages.
Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind of testing, and offers some ideas for the future.
Brian Massey, the Conversion Scientist shares what are user personas and how to create them. He also unveils the reason your visitors are ignoring you as illustrated by Brad Pitt. Your visitors are ignoring you because you are not talking to them. Do you know who you are selling to? Do you really know? Lately, […]
