Entries by Brian Massey

The Complete 110-Point Ecommerce Optimization Checklist You’ve Been Waiting For

You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating? This Uber complete 110-point ecommerce conversion optimization checklist holds the answer. At Conversion Sciences, we have an ecommerce conversion optimization checklist that our team goes through when evaluating a new client website. […]

9 Lessons On Home Page Optimization From A Multiple Choice Test

When my daughter was choosing colleges to apply to, two of the key drivers in her decision were here scores on the SAT and ACT. These aptitude tests, in part, determined two things: Her ability to answer multiple-choice questions. Her ability to get into certain colleges. I was interested in the psychology of this staple of standardized testing: the multiple-choice test. […]