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Dan Siroker: Beat the Back Button [INFOGRAPHIC]

CRO Tests | Multivariate | AB Testing

Dan Siroker, Founder of testing platform Optimizely offers six key ways to improve the conversion performance of your pages. This was captured live at the Conversion Conference Chicago 2012 by yours truly.

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Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Latest posts by Brian Massey (see all)

A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
Creating a Landing Page that Converts: 6 Essential Elements [Infographic] - December 4, 2024
Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions - August 20, 2024

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July 14, 2012/by Brian Massey

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Latest Articles

A/B Testing Guide: The Proven 6-Step Process for Higher ConversionsJanuary 29, 2025 - 4:00 pm
Creating a Landing Page that Converts: 6 Essential Elements [Infographic]December 4, 2024 - 12:00 pm
Confirmation Bias: What It Is and How It’s Hurting Your Website ConversionsAugust 20, 2024 - 8:10 pm

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