image In this ConversionCast™, we take a look at academic software and hardward eCommerce site Gradware.com, an academic software and hardware eCommerce site.
What are the key strategies you want to get right if you’re running an eCommerce site? I offer my opinion in the workshop “Identifying Your Key Conversion Strategies,” which you can listen to free. You can also subscribe to The Conversion Scientist Podcast for more on conversion and Web strategy.

The eCommerce Web Site Pattern

When we’re looking at an eCommerce Web site pattern, we want to focus on the following key strategies:


  • Product Pages

  • Category Navigation

  • Transaction or Shopping Cart

For this ConversionCast, we don’t have the time to dive into the purchase process, so we’ve focused on the Home Page, Product Pages and Category Navigation.
[flash /ConversionCast/ConversionCast-Gradware.com-eCommerce.flv width=500]
Tell us what your eCommerce site offers in the comments below.