Christmas

On the first day of CROstmas my website gave to me

An increase in RPV.

christmas tree to celebrate the 12 days of chrostmas

Image courtesy fangol on sxc.hu

On the second day of CROstmas my website gave to me

Two split tests and an increase in RPV.

On the third day of CROstmas my website gave to me

Three fresh sales, Two split tests and An increase in RPV.

On the fourth day of CROstmas my website gave to me

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the fifth day of CROstmas my website gave to me

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the sixth day of CROstmas my website gave to me

Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the seventh day of CROstmas my website gave to me

Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the eighth day of CROstmas my website gave to me

Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the ninth day of CROstmas my website gave to me

Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the tenth day of CROstmas my website gave to me

Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the eleventh day of CROstmas my website gave to me

Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the twelfth day of CROstmas my website gave to me

Twelve pages landing, Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bouncers staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests

And an increase in RPV.

Hope you enjoyed and sang along the 12 days of CROstmas!

Hope you enjoyed and sang along the 12 days of CROstmas!

May Your Holiday Hypotheses All Come True

How do you create a warm, joyful feeling from ordinary paper?

Children, puppies and heart-felt copy: these are the hallmarks of a card that can convert even the biggest scrooge into a quivering pool of good cheer.

What are you sending to your clients and prospects? Is your card working to get them to open what is inevitably only one of hundreds of cards they will receive?

In classic Conversion Scientist style, our Holiday Wishes come with a bit of education. Join the Conversion Scientist as he shows you how to choose and create holiday cards that appeal to the widest audience.

Wishing you the warmest of Holidays from all of us at Conversion Sciences.
Holiday Brian Massey signature

Don’t toss out those holiday cards you’re getting! There are lessons to be learned in those colorful envelops.
We wanted to pick the right Christmas Card to send to clients and friends, and decided to analyze four different options.
What we learned was often applicable to a successful website.

Website Optimization Lessons from a Christmas Card Video

http://conversionsciences.wistia.com/medias/gcj49vw3jx?embedType=async&videoFoam=true&videoWidth=501
What You Can Learn About Website Optimization from Christmas Cards
We sought to maximize the Open Rate of the card as well as a new metric, Pins (to the office wall) per Recipient, or PPR. Our thinking is that, f the card is effective, it will be displayed for others to enjoy.
Consider it our Christmas card to you.

Will the holiday card we chose convert “Bah Humbug” into the “Love Bug?” Follow along as we express our gratitude to you and show you why we chose the holiday card we did.

We hope we’ve been able to make 2011 a great year for you, since you’ve made it a great year for us here at Conversion Sciences.

Look for us in 2012 as we continue to educate, optimize and have fun doing it.

Brian

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