Let’s be honest; Brian is a bit biased on this subject. After all, he’s not just a conversion optimizer, he’s THE Conversion Scientist. But that doesn’t mean he isn’t right.
If you are currently spending money on a PPC campaign, there is no reason not to use a part of that budget to bring in a conversion optimizer.
PPC is all about conversion; how many people are seeing the ad, and how many clicked. What if you could spend the exact same amount of money on PPC and, with just a few tweaks from a conversion optimizer, you could increase the number of clicks without paying for larger volume (and less qualified) traffic?
By focusing on Average Order Value and Revenue Per Click instead of just Conversion Rate, a conversion optimizer can help you make sure your PPC budget is being spent wisely and giving you maximum sales for your money.
Read Brian’s entire article on Search Engine Land.
26 Life Hacks and 3 Ways to Increase Conversion – For Further Study
Conversion Optimization26 Time Management Hacks I Wish I’d Known at 20
If there was one thing that defeats your efforts to market with data, it would be lack of resources. Marketing departments are notoriously under-staffed for the workload delegated by executives. It can become overwhelming to imagine doing tests when you’re just trying to get communications out the door.In the interest of helping you find more time and happiness in your work, I offer this excellent list of 26 “time hacks.”
Please. Do some split testing with the extra time you find. Your visitors will thank you.
3 Ways To Increase Conversion If Your Prices Are Not The Cheapest On The Market — Conversion Team
@conversion_team It’s easy to cut prices.It’s hard to build up the value of what you offer in words and images. If you can occupy the high-price category in your niche, life gets much easier.So, I was pleased to find this article which makes a bold statement: “Avoid Best Practice Conversion Rate Optimization”
What?
While your competitors are testing button color, you can be comparing yourself to the competition, being open about your profits, and doing the math for your visitors.
Best practices only get you so far. Here are some alternatives for online success.
Want to get Brian’s For Further Study posts delivered right to your inbox? Click HERE to sign up.
Science of Pricing – From Blog Growth
Conversion Marketing StrategyThe brilliant minds over at Blog Growth posed an important question recently; What’s the best price for your products?
While consumers think prices are decided arbitrarily, there is a lot of work that goes into determining the price point for a product.
Check out the amazing infographic Blog Growth put together to break down the science of pricing.
To read the whole post, check out Blog Growth.
Unconventional Landing Page Strategies and More – For Further Study
Landing Page Optimization13 Unconventional Landing Page Strategies To Increase Conversions
I love the unconventional, and Peep Laja of ConversionXL has assembled a great list of creative landing pages and strategies.If this doesn’t get you excited about your next landing page, I don’t know what will.
How Creating Crawlable Landing Pages Increased Quality Score | SEER Interactive
Landing pages are a key strategy for monetizing your investment in pay-per-click ads. Here’s some evidence of the importance of having landing pages with text that Google can read.While our landing pages are for humans, we must remember that Googlebot is a visitor as well.
Five Simple Ways to Debug your Google Analytics Installation
Conversion OptimizationWe all rely on our analytics a great deal. Whether it’s checking out your growth in readers or customers, or seeing where your traffic is coming from, website owners like knowing they can see real measurements for their site.
But what do you do if you analytics seem….well….. off? How do you trust your reports when they aren’t producing correct results?
Brian’s new post on Search Engine Land is all about debugging your Google Anayltics installation to ensure you are getting the correct data from your analytics. He will take you through the steps he uses with his clients to get accurate information from Google Anayltics.
Read his full column on Search Engine Land and start debugging your analytics today.
Twenty Six Ways to Use Visuals in Your Social Media Marketing – For Further Study
Conversion-Centered DesignComments:
Unfortunately, we often resort to what I call “business porn” in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.
So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas. – Brian Massey
Tags: images, visuals, business porn
See The Conversion Scientist Live at InfusionCon
News & EventsFor a list of events where you’ll find Brian Massey speaking, visit our Events page.
Why You Should Spend Some of Your PPC Budget on a Conversion Optimizer
Conversion Marketing StrategyLet’s be honest; Brian is a bit biased on this subject. After all, he’s not just a conversion optimizer, he’s THE Conversion Scientist. But that doesn’t mean he isn’t right.
If you are currently spending money on a PPC campaign, there is no reason not to use a part of that budget to bring in a conversion optimizer.
PPC is all about conversion; how many people are seeing the ad, and how many clicked. What if you could spend the exact same amount of money on PPC and, with just a few tweaks from a conversion optimizer, you could increase the number of clicks without paying for larger volume (and less qualified) traffic?
By focusing on Average Order Value and Revenue Per Click instead of just Conversion Rate, a conversion optimizer can help you make sure your PPC budget is being spent wisely and giving you maximum sales for your money.
Read Brian’s entire article on Search Engine Land.
What Spending $252,000 on Conversion Rate Optimization Taught Me – For Further Study
Conversion OptimizationComments:
Yes, you need a conversion optimization strategy, even if you don’t hire consultants.
Given Neil’s background of creating companies in the online marketing optimization space (KISSmetrics and CrazyEgg), I hope we’ll see some more from him in the form of tools. – Brian Massey
Tags: conversion rate, optimization, neil patel
Universal Orlando Landing Page Review by Brian and Co.
Landing Page OptimizationBrian was among a group of five conversion experts that were given a mighty task by the crew at Crazy Egg; critiquing the landing page for Universal Orlando.
Just a taste of the landing page in question……
I don’t want to spoil it for you, but rest assured – Brian and the other experts had plenty to say about this landing page.
The real question is, did they love it, or did wish they could practice their Transfiguration spells and turn it into something completely different.
Check out the rest of the post on Crazy Egg. If you are doing something else, just get yourself a Time Turner necklace to ensure you have plenty of time to read.
Tracking Paypal With Google Analytics and Google AdWords
Ecommerce CROPayPal is a preferred method of payment for many of your visitors. Even if you’ve got a merchant account and gateway all setup, you should consider PayPal as an alternative source.
However, measuring transactions through PayPal is problematic. Or it was?
For more on ecommerce checkout strategies, see Mobile Ecommerce Checkout: Maximizing Conversions