ConversionCast: Convert Someone to Your Valentine at Flavia
Is Flavia going to help us get some x’s, o’s and some !’s?
Happy Valentines Day from Conversion Sciences and Flavia
It’s time for another special ConversionCast compliments of our friends at Flavia. We look at the three strategies that will make or break an eCommerce site:
- Categories
- Product Pages
- Checkout Process
We also take a hard look at their Home page.
Flavia has one thing going for them: they have metrics installed. In fact, they are double covered with metrics from Omniture Site Catalyst and Google Analytics. This means they know if a change will make a difference in their sales.
Will their customers be their Valentines by buying their products? I’ll try to find out for you.
You can submit your site or landing page for a ConversionCast. Don’t miss our ChristmasCast if you’re into Holiday conversion.
“Valentine” courtesy Daniel Adam Johnson via the Podsafe Music Network
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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I sent one of Flavia’s free eCards. They followed up with an e-mail that really captures their value proposition. They need to use this kind of language throughout the site. This is what they’re about: