The More I Test the More I Loathe Myself

testing, valley of death

There is a point in almost every testing program in which your confidence will be shaken. Even seasoned professionals experience it.

We start off with high confidence having identified opportunities to really improve a site. We’re good at getting that low-hanging fruit early on, but we will inevitably find that many of our great ideas just don’t work.

It’s humbling, the right kind of humbling.

With patience, our picture of the visitors coming to a site become clearer. On-going success is due not to our own brilliance, but to what we learn in the Valley of Death that kills so many testing programs before they’ve matured.

We can take you through the Valley of Death.

Have a conversation with a Conversion Scientist this week to see what our testing team can do for your bottom line.

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

110 Point Ecommerce Checklist

Everyday Behavioral Sciences Webinar

Our Best Ideas for Ecommerce Websites

We assembled our Conversion Scientists in a room and asked them to list out what they consider testing when given an ecommerce website.

This is what they told us.


  • 110 ideas in 17 pages
  • Full color examples
  • From the home page to the cart.

Keep this resource on your desk always.

Inspired by the excellent blog Indexed.

Categories: AB Testing
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