The More I Test the More I Loathe Myself

testing, valley of death

There is a point in almost every testing program in which your confidence will be shaken. Even seasoned professionals experience it.

We start off with high confidence having identified opportunities to really improve a site. We’re good at getting that low-hanging fruit early on, but we will inevitably find that many of our great ideas just don’t work.

It’s humbling, the right kind of humbling.

With patience, our picture of the visitors coming to a site become clearer. On-going success is due not to our own brilliance, but to what we learn in the Valley of Death that kills so many testing programs before they’ve matured.

We can take you through the Valley of Death.

Have a conversation with a Conversion Scientist this week to see what our testing team can do for your bottom line.

Post Signature

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Everyday Behavioral Sciences Webinar

How do you diagnose a poor performing landing page?

Sticky shows us how to use eye-tracking to build landing pages with killer conversion rates.
  • Why behavioral science is your new superpower.
  • The true cost of "Launch and See" marketing.
  • How to apply eye-tracking reports and videos.
  • The components every landing page should have.

Watch On Demand

Inspired by the excellent blog Indexed.

Categories: AB Testing
  • Storewars News

    Nice
    read! Very informative. Did you know that Philip Morris International Bets Big
    On The Future Of Smoking. Full story here: http://bit.ly/1k2GleU.