copywriting

7 Conversion Copywriting Hacks You’ll Wish You Knew About Sooner

Note: The following conversion copywriting tricks are reprinted from the ebook 21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions. You just lost some potential revenue. There goes some more. A poor conversion rate will pick your pocket day after day. That’s why you’ll love these 7 conversion copywriting hacks. They’re quick and easy….

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7 Marketing Lessons Learned When Naming My New Book

  After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all…

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Lessons from Groupon: How to Succeed with Email

Whatever you think of deals site leader Groupon, you can’t argue with their amazing success. Since 2007, Groupon has built an email list of 50 million subscribers and have kept them enraptured even though they send an email almost every single day. Is it the deals? I would argue that it is not. Groupon: Is…

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