Jacob McMillen

Bio

Jacob McMillen is a website copywriter and content strategist. He enjoys helping businesses target their messaging and writes marketing & career advice that doesn't suck via his blog Digital Careerist.

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Posts by Jacob McMillen:

4 Straightforward Ways To Increase Customer Retention

If you’ve listened to any of the top conversion experts lately, you’ve likely noticed them distancing themselves from the word “conversion”. While the goal of “conversion optimizers” is ultimately to increase revenue, the term is often misinterpreted in a market where acquisition receives an unhealthy level of focus. Today, we want to spend a little…

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Competitive Analysis: How To Find & Analyze Your REAL Competitors

Competitive analysis is competitive advantage. What if you knew exactly what each of your major competitors was doing to attract, convert, and retain new customers? You knew which channels were bringing them the most customers. You knew how real customers were engaging with their websites. You knew how customers were being onboarded, retained, and upsold. Now forget…

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I Tested 20 Content Promotion Strategies And Found 3 Big Winners

Today, I’m going to shed a spotlight on the topic of content promotion. It’s one thing to have nobody read that 500 word post you just threw up to meet a deadline. It’s another thing entirely when you invested $1,000 into a world class resource and you’re still seeing a flatline in analytics. You know…

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Social Commerce Is Changing The Ecommerce Game… Kinda Sorta

Here at Conversion Sciences, we tend to focus a lot on website optimization, but in 2017, your website isn’t your only option for driving sales. Over the last few years, social media sites have begun building ecommerce solutions directly into their platforms, allowing businesses to attract and sell to their target audience directly through their…

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8 Advanced Tactics For Increasing Your B2B Telephone Sales

Telephone sales aren’t what they used to be. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts, more than doubling the difficulty of landing sales over the phone. But as you know, phone sales certainly aren’t dead. They just require a higher level of strategy…

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A Comprehensive Guide To Increasing Conversions With User Reviews

You already know that online reviews are a big deal. But what you may not realize is that you have a TON of available options for taking control of your user review profile. There are some insanely effective ways to acquire and harness user reviews in 2017, and the businesses that are utilizing these strategies…

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Category: Ecommerce

8 Proven Strategies For Increasing PPC Campaign Conversion

What if I invited you to go on a trip to nowhere? Sounds absurd doesn’t it? Without knowing the ultimate destination, you can’t just pack your bags and leave. The same is true with PPC. The ultimate destination of a PPC campaign is the conversion, and when it comes to getting new users in your conversion funnel, few…

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Category: Lead Generation

The 3 Most Effective Marketing Strategies For Ecommerce Businesses

Ecommerce is a now a $2.35 TRILLION pie. It’s big. It’s getting bigger. And it’s why we’ve spent a lot of time over the last few years talking about ecommerce optimization. For many new and even established businesses, however, the problem is less about conversion and more about getting people to your website in the first…

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Category: Ecommerce

Why Great Lead Magnets Work (And Why Yours Aren’t Performing)

The other day, I was working with a client who had well over 30,000 email subscribers. I initially anticipated that any campaigns we sent would receive a decent amount of traffic, yet when I looked at his send history, I discovered his click-through rates were abysmally small. On average, barely half a percent of his subscribers were…

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Confirmation Emails: How To Stop Wasting One Of Email Marketing’s Biggest Goldmines

There is a moment in time when your lead is in the perfect position to convert. They have just told you they want to hear from you, and they are actively checking their email inbox for a message from you. The message you send them in this moment has a higher likelihood of being read…

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4 Automated Email Responses With Insanely High Conversion Rates

When you think of email marketing for your eCommerce site, what comes to mind? Like most eCommerce business owners or managers, you might be thinking about the newsletters you send to your email list subscribers or the transactional emails that go out automatically once a shopper on your site completes a purchase. But think about…

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5 Proven Methods For Increasing Your Email Open Rate

Email is one of the highest converting marketing channels today. Still. Increase your email open rate with these five methods.

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10 Copywriting Tips You Think You Know (But You’re So Very Wrong)

Here are ten incredibly practical and insanely important copywriting tips that most everyone can recite in their sleep yet somehow rarely make it the published landing page.

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Anatomy Of An Optimized Checkout Experience

Abandonment rates for ecommerce shopping carts average around 70%. An optimized checkout experience can save many of these ready-to-buy visitors. Here are the four major reasons visitors abandon and how to reduce them from your checkout process.

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How Will You Optimize In 2017?

2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones. If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line? Now’s the time to get…

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