Jacob McMillen

Bio

Jacob McMillen is a website copywriter and content strategist. He enjoys helping businesses target their messaging and writes marketing & career advice that doesn't suck via his blog Digital Careerist.

On The Web:

Posts by Jacob McMillen:

The Complete 110-Point Ecommerce Optimization Checklist You’ve Been Waiting For

You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating? At Conversion Sciences, we have a checklist that our team goes through when evaluating a new client website, and today, we’re going to share that checklist with you. This checklist includes virtually everything…

Read Post
Category: Ecommerce

A Comprehensive Guide To Increasing Conversions With User Reviews

You already know that online reviews are a big deal. But what you may not realize is that you have a TON of available options for taking control of your user review profile. There are some insanely effective ways to acquire and harness user reviews in 2017, and the businesses that are utilizing these strategies…

Read Post
Category: Ecommerce

8 Proven Strategies For Increasing PPC Campaign Conversion

What if I invited you to go on a trip to nowhere? Sounds absurd doesn’t it? Without knowing the ultimate destination, you can’t just pack your bags and leave. The same is true with PPC. The ultimate destination of a PPC campaign is the conversion, and when it comes to getting new users in your conversion funnel, few…

Read Post
Category: Lead Generation

The 3 Most Effective Marketing Strategies For Ecommerce Businesses

Ecommerce is a now a $2.35 TRILLION pie. It’s big. It’s getting bigger. And it’s why we’ve spent a lot of time over the last few years talking about ecommerce optimization. For many new and even established businesses, however, the problem is less about conversion and more about getting people to your website in the first…

Read Post
Category: Ecommerce

Why Great Lead Magnets Work (And Why Yours Aren’t Performing)

The other day, I was working with a client who had well over 30,000 email subscribers. I initially anticipated that any campaigns we sent would receive a decent amount of traffic, yet when I looked at his send history, I discovered his click-through rates were abysmally small. On average, barely half a percent of his subscribers were…

Read Post

Confirmation Emails: How To Stop Wasting One Of Email Marketing’s Biggest Goldmines

There is a moment in time when your lead is in the perfect position to convert. They have just told you they want to hear from you, and they are actively checking their email inbox for a message from you. The message you send them in this moment has a higher likelihood of being read…

Read Post

4 Automated Email Responses With Insanely High Conversion Rates

When you think of email marketing for your eCommerce site, what comes to mind? Like most eCommerce business owners or managers, you might be thinking about the newsletters you send to your email list subscribers or the transactional emails that go out automatically once a shopper on your site completes a purchase. But think about…

Read Post

5 Proven Methods For Increasing Your Email Open Rate

Email is one of the highest converting marketing channels today. Still. Increase your email open rate with these five methods.

Read Post

10 Copywriting Tips You Think You Know (But You’re So Very Wrong)

Here are ten incredibly practical and insanely important copywriting tips that most everyone can recite in their sleep yet somehow rarely make it the published landing page.

Read Post

Anatomy Of An Optimized Checkout Experience

Abandonment rates for ecommerce shopping carts average around 70%. An optimized checkout experience can save many of these ready-to-buy visitors. Here are the four major reasons visitors abandon and how to reduce them from your checkout process.

Read Post

How Will You Optimize In 2017?

2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones. If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line? Now’s the time to get…

Read Post

AB Testing Research: Do Your Conversion Homework

IF we had to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: We are very good at picking what to test. This isn’t because the team is made up of geniuses (except you Brian, we all know you’re a genius). It’s because we have a consistent methodology for…

Read Post
Category: AB Testing

The Proven AB Testing Framework Used By CRO Professionals

There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodically derive…

Read Post
Category: AB Testing

10 Value Proposition Upgrades That Increased Conversions By At Least 100%

10 successful value proposition examples proven by AB testing. Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes. At times, we’ve been under pressure to show results quickly. When we want to place a bet on what to test, where do we turn? Copy and images. These are the primary components…

Read Post
Category: AB Testing

The 20 Most Recommended AB Testing Tools By Leading CRO Experts

Which ab testing testing tools are preferred by fulltime CRO experts? These are the tools they use to deliver results to their clients.

Read Post
Category: AB Testing

Send this to a friend