Entries by Jacob McMillen

10 Value Proposition Upgrades That Increased Conversions By At Least 100%

10 successful value proposition examples proven by AB testing. Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes. At times, we’ve been under pressure to show results quickly. When we want to place a bet on what to test, where do we turn? Copy and images. These are the primary components […]

A/B Testing Statistics: An Intuitive Guide For Non-Mathematicians

A/B testing statistics made simple. A guide that will clear up some of the more confusing concepts while providing you with a solid framework to AB test effectively. Here’s the deal. You simply cannot A/B test effectively without a sound understanding of A/B testing statistics. And while there has been a lot of exceptional content written on […]