A/B testing statistics made simple. A guide that will clear up some of the more confusing concepts while providing you with a solid framework to AB test effectively. Here’s the deal. You simply cannot A/B test effectively without a sound understanding of A/B testing statistics. It’s true. Data integrity is the foundation of everything we do […]
What is AB Testing? How does split testing work? Who should run AB tests? Discover the Conversion Scientists’ secrets to running an A/B test. AB testing, also referred to as “split”, A/B test or “ABn” testing, is the process of testing multiple variations of a web page in order to identify higher-performing variations and improve […]
An overview of AB testing to help small businesses get started with this powerful tool.
So you just read an article on how your website needs to be mobile responsive. That makes sense. More people are using their phones these days than ever before. It would be wise to have a site that adjusts to a mobile user’s needs. But then you stumble across a new headline, this one talking […]
Are your PPC ads plaid and your landing pages polka dots? That is, are your PPC ads and landing pages in alignment? Check out these great tips and maximize conversions. Pay-per-click (PPC) advertising can be a highly effective way to get your products in front of new prospective customers and drive sales, but only when […]
If your open rates are abysmal, don’t be quick to dismiss email marketing. It’s time to dump dead weight subscribers and up the value of your messages.
