Entries by Jacob McMillen

Intro to AB Testing: What Is An A/B Test?

What is AB Testing? How does split testing work? Who should run AB tests? Discover the Conversion Scientists’ secrets to running an A/B test. AB testing, also referred to as “split”, A/B test or “ABn” testing, is the process of testing multiple variations of a web page in order to identify higher-performing variations and improve […]