Entries by Jacob McMillen

How Will You Optimize In 2017?

2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones. If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line? Now’s the time to get […]

The Proven AB Testing Framework Used By CRO Professionals

There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodically derive […]