We explore how intelligent omni channel marketing technology can help marketers better manage their marketing strategy. Plus, the perils of walking the line between creativity and efficiency. And at the very end, the very own Brian Massey, gives a formula to start prioritizing our traffic-driving investments. This clever species forages through forests of audiences dining […]
Discover how to identify what keeps visitors from converting on your site. Five factors you MUST look into to improve online conversions right now. There’s one thing, one thing that’s keeping your visitors from converting on your site. It may not be the only thing, but it is the primary thing that your online business […]
Heatmaps are just the first step to obtaining useful insights on your website visitors. Today we’ll find out how heatmaps helped increase prospective student inquiries by 20% for a University and have a chat with Andrew Michael of Hotjar. Find out what he has to say. How Heatmaps Helped Increase Prospective Student Inquiries by 20% […]
Are you a Whack-a-mole Company? You should be. Every industry has them. Your company may be one of them. They are the whack-a-mole companies, sticking their virtual neck out, and striving to do things better, driving online sales with an evolving ecommerce conversion marketing strategy. And they often get whacked. But the companies I’m talking […]
Let’s see why knowing your customer is key to marketing and conversion success and from this insight you can begin to find opportunities for growth. Valentin Radu is a businessman, a successful businessman, who believes knowing your customer is fundamental. He has built the first online car insurance company in Romania and sold it to […]
All you ever wanted to know about performing website due diligence and how to not doo due diligence when buying sites. I’m at the Ungagged Conference and enjoyed sitting in on a presentation by Bryan O’Neil of Flippa.com. Are you looking for a Website, or a Web Business? — Bryan O’neil, Flippa.com Website Due Diligence […]
In this episode of Intended Consequences, we discover how to implement website surveys without affecting conversions and we evaluate some great tools to measure and analyze the gathered data. Implementing website surveys is always a great idea. Unfortunately, if wrongly implemented, they may lower conversions. Our visitors may decide to respond to the survey and […]
Don’t miss the first episode of the first Podcast season, where we chat with Mouseflow, a user-behavior analytics tool and cover recordings, heatmaps, funnels. Plus, how to manage helicopter executives. Intended Consequences Podcast Season 1 Episode 1: Key Takeaways Exit Intent: Not sure what this means? You’ll learn about that and why it matters. What […]
Brian Massey, the Conversion Scientist™, shares how to combine data from video hosting services with Google Analytics to measure video impact on your revenue and conversions. In this episode of The Conversion Scientist Podcast, Brian Massey tells you how to gain insights from third-party tools in Google Analytics. He uses several video hosts as an […]
When you think of the machine that is your online business, what do you picture? Do you see something organic? Something mechanical? I think it’s helpful to pick a vision. The marketing and sales functions are too complex. The tools and channels are changing faster today than at any time in history. Thanks, internet. Visualizing […]
