From the Society of Word of Mouth comes this little podcast about the change in marketing. It’s more serious than you might think. “It is no longer sufficient to communicate powerfully, you must say something powerful.” Download Audio | Subscribe to the Podcast | Subscribe via iTunes | Read the Post
My New Series for ClickZ I’ve begun a series on ClickZ on Behavioral Marketing. If you follow my writing, you may realize that I don’t write about behavioral marketing — at all. This is new ground for me, and that may be my advantage. I’m not a Behavioral Marketing expert. I’m willing to ask the […]
In this ConversionCast™, we take a look at academic software and hardward eCommerce site Gradware.com, an academic software and hardware eCommerce site. What are the key strategies you want to get right if you’re running an eCommerce site? I offer my opinion in the workshop “Identifying Your Key Conversion Strategies,” which you can listen to […]
When building a website in support of an Site as a Service (SaaS) application, consider these issues to maximize conversions.
Dave Evans is one of the smartest guys in Social Media today and has the ability to ask questions that make you stop and think. Really think. So, when he asked my opinion on where social media meets conversion strategy, I really had to think. The result of our collaboration is his latest ClickZ article […]
You will understand your readers when you understand the four “Modes of Persuasion.” Every visitor fits into one of four modes, and, as will see, each mode describes a different way of connecting. If you can master each of these modes, you can effectively draw anyone closer with your words.
Brian Massey shows website owners how to create copy for their site that is persuasive, compelling and increases conversion rates.
Are Bassett’s products as bad as their e-mail? I’ve gotten three e-mails from Bassett Furniture this week. I did not opt-in for this communication. And, to top it off, the e-mail address they sent to is used in one place: my kids’ elementary school. It’s the address I expect to get information from my kids’ […]
Here are the superstitions that keep us from making e-mail the effective, inexpensive marketing tool that it should be.
There are 10,000 online strategies to choose from in the marketing landscape. Will you try them all? No matter how unique your product service or business is, your Web site follows a specific pattern. For each pattern. There are certain set of strategies that you must get it right or you will have difficulty converting […]
