What if George Carlin had riffed on behavioral targeting? In doing the research for my new ClickZ column on behavioral marketing, I became fascinated by all that could be measured and inferred about me from the simple act of visiting a Web page. The agents at work when you visit a Web site are an […]
Learn how to use Search, E-mail, Conversion, and Social Media to grow your business while your competitors are shrinking. All in One Day I’ve shown dozens of businesses how to use the most cost-efficient marketing methods available to increase their sales. There is no more cost-efficient way to market than online, and the top eMarketers […]
From the Society of Word of Mouth comes this little podcast about the change in marketing. It’s more serious than you might think. “It is no longer sufficient to communicate powerfully, you must say something powerful.” Download Audio | Subscribe to the Podcast | Subscribe via iTunes | Read the Post
My New Series for ClickZ I’ve begun a series on ClickZ on Behavioral Marketing. If you follow my writing, you may realize that I don’t write about behavioral marketing — at all. This is new ground for me, and that may be my advantage. I’m not a Behavioral Marketing expert. I’m willing to ask the […]
In this ConversionCast™, we take a look at academic software and hardward eCommerce site Gradware.com, an academic software and hardware eCommerce site. What are the key strategies you want to get right if you’re running an eCommerce site? I offer my opinion in the workshop “Identifying Your Key Conversion Strategies,” which you can listen to […]
When building a website in support of an Site as a Service (SaaS) application, consider these issues to maximize conversions.
Dave Evans is one of the smartest guys in Social Media today and has the ability to ask questions that make you stop and think. Really think. So, when he asked my opinion on where social media meets conversion strategy, I really had to think. The result of our collaboration is his latest ClickZ article […]
You will understand your readers when you understand the four “Modes of Persuasion.” Every visitor fits into one of four modes, and, as will see, each mode describes a different way of connecting. If you can master each of these modes, you can effectively draw anyone closer with your words.
Brian Massey shows website owners how to create copy for their site that is persuasive, compelling and increases conversion rates.
Are Bassett’s products as bad as their e-mail? I’ve gotten three e-mails from Bassett Furniture this week. I did not opt-in for this communication. And, to top it off, the e-mail address they sent to is used in one place: my kids’ elementary school. It’s the address I expect to get information from my kids’ […]
