They had tried everything, and if you looked at their site, you would find a competent site from an optimization standpoint. Products were presented in a clear way. Navigation made sense. Product pages handled most desires for information. Still, they struggled with a low conversion rate. This company was not a customer of ours, but […]
In 2014, we declared Austin, Texas the Conversion Optimization Capital of the World. We will be updating our yearly list of Austin’s greatest conversion minds on CRO Day, April 9. Subscribe and see if you agree. If Austin is the conversion capital of the world, it was a supernova of conversion optimization brilliance this past […]
The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits. The message is a warning you that the report you’re looking at is based on sampled data. Does this […]
We were surprised at what these six metrics told us about the effective content marketing. What we learned probably applies to you.
Raise your hand if you’re considering a website redesign. Pretty much everyone, yeah? Well, before you undertake such a massive project, there’s a lot you should consider first…namely the effects such huge changes can have on your conversion rates. Some businesses will pour millions of dollars into a fancy and beautiful website redesign only to […]
Account holders blend in with your other visitors in Google Analytics. Learn how to isolate them so you can learn what they want.
Tim Ash coined the term “Big fat bouncers in your brain” during an interview on his Landing Page Optimization podcast that he and I were on. I love the image that phrase draws to mind, because it’s true. The bottom line is this: If you want your message to affect and influence your readers and […]
In Austin, March is just another way of saying “SXSW season” – however, this year, there’s another conference that you might want to consider attending. The first annual ConversionXL Live is taking place from March 11-13 in the hill country just outside of Austin. We like to think of this conference as a form of […]
A new survey of 1,000 business owners and executives of small businesses has revealed their attitudes as we go into 2015. Dallas-based Wasp Barcode is a small business and took it upon themselves to survey their colleagues, finding out how small businesses felt about the coming year. As a small business, we took an interest […]
Why does the “online” marketer have to do something different from the “other” marketers at the beginning of a new year? There are many reasons. The online marketer is blind without accurate data. The online marketer has wrested control from the grubby hands of IT. The online marketer knows that the seeds of holiday regret […]
