Context: The Power of Framing feat. Tim Ash [INFOGRAPHIC]
Here are my instagraph notes taken live as Tim Ash gave his keynote presentation at the PPC Hero Conference in Portland Oregon.
Entries by Brian Massey
Landing Page Templates that Maximize Conversions
What to look for in a high-converting landing page template. A friend of mine recently offered me an expensive Giant brand road bike that he wasn’t using in exchange for some help on his website. He runs a local carpet cleaning service in San Marcos, Texas just south of the Conversion Capital of the World. […]
Going Mobile for Mobile Conversions [Hello Chicago]
If you live in Chicago, we’re bringing one of our most important presentations right to you. If you don’t live in Chicago, may I suggest you get that Ford Fairlane lubed and tuned up for a road trip. You’ll want to be there on June 2. We’re going mobile to spread the results of our […]
See Me at Conversion World and Keep Your Pajamas On
There’s a formula for your landing pages that guide you to to get the reaction you’re aiming for. You’re paying for the traffic: now’s your chance to get the most from it. The first ever online CRO conference is fast-approaching, and if you want that critical formula for high-converting landing pages (and of course you […]
Unalytics: Unconventional Analytics to Guide Your Decisions
What kind of person is “good” at analytics? It’s time to change our opinion of what a “data scientist” is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this “data thing.” Fortunately, this doesn’t mean that you put on your lab coat and […]
Mobile Web 1.0: Party Like It's 1999
We’ve come a long way, baby. This is one of my first web pages, from 1998. This was Web 1.0. Looking back, we have to cringe. But guess what: we’re in Mobile Web 1.0 and it feels like 1998 all over again. In 1998, Web 1.0 was on the verge of becoming Web 2.0, […]
Austin Has The Highest Number of Website Optimizers per Capita
Last year, Austin, Texas declared itself the Conversion Capital of the World with some stiff competition. It turns out that, this year there is even more reason to support this very scientific and not-at-all-biased claim. We’ll be sharing our updated list of Austintatious website optimization pros on CRO Day, April 9. Website optimizers aren’t your […]
High Converting Websites: What's the Secret Weapon?
You don’t have to do very many split tests before you find your secret weapon for high converting websites. Here are some hints to our “secret” weapon.
How This Online Service Makes Smart People Feel Stupid [CASE STUDY]
Updated April 5, 2015 What could keep a highly motivated potential buyer from completing a transaction on your website? What could make a highly educated visitor feel like a bumbling child? Here’s one way. I am a fan of the blubrry podcasting service. Founder Todd Cochrane hosted one of my favorite podcasts way back after […]
Twins: Spotting Flaws in this Viral Split Test
Split tests are a favored tool of economists, direct response mailers and website optimizers. The primary challenge when creating a split test is being sure that you’re measuring exactly what you think you’re measuring. As my grandmother used to say, “The road to bad conclusions is paved with uncontrolled variables.” Yes, we are a geeky […]
