Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others say works. Have a process that allows you to know your MARKET. Measure Multiple Metrics that Matter Measure the right […]
Video is powerful. It can work for our business or against it. Understanding how the brain processes video will tell you why.
Video is powerful. It can work for our business or against it. Here’s why. Let’s talk a little bit about headlines, the words that go around your videos. Headlines get people to read on. In almost every medium that we work with online, the most important thing is going to be the headline or the […]
Business videos engage because they move. However, motion at the wrong time can reduce the success of your video pages.
When you put people in your video marketing, something unexpected happens. The Human Brain Loves Eyes I want to talk a little bit about eyes and the importance of eyes in video marketing. First of all, the human brain loves eyes. We’re drawn to it, we want to look at it. And this can be […]
Think about making business video for your internal teams, so that one video can turn into a whole bunch of other kinds of content.
Headlines and calls to action are important to business video, but there is one mistake that cannot be overcome.
Video hosting is a critical decision. From a conversion stand point, where is the best place that you can host a video? We’ve got Youtube which every body knows how to use it and it’s free. So wouldn’t use Youtube for all of our video? Watch all lessons in this series on converting with video. […]
A conversion is symbolized by a blue line that separates your visitors from their. This video shows how Conversion optimization works.
Editor’s Note: For our new year, we thought we would look back, way back to November 29, 2009. Did I ever really look that good? “Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit […]
