How is Your College or University Stacking Up Online? [REPORT]
The online marketing landscape is more competitive than ever – doubly so if you’re a university or college that’s trying to attract the right kind of students.
Although many people think of conversions as something related to business – a sale, a a lead, a subscription, etc. – conversions are just as important to educational institutions. To build a student body, you need applicants.
To get applicants, you need to optimize your online marketing so that it converts your web traffic into prospective students.
Our latest report was compiled from data from over 9,000 educational institutions and student service providers. It offers insights into how colleges and universities use conversion optimization and analytics-based marketing to competitively bring in their next batch of students, and to do so at lower and lower costs.
Only 19% of colleges and universities have an optimization tool installed.Only 19% of colleges and universities have an optimization tool installed. This means that most schools have a high acquisition cost. They pay a lot for each new student acquired online.
This high cost of acquisition means that schools must spend and spend on advertising because it takes so many clicks to get one more new student. Conversion optimization reverses this, requiring fewer clicks for each new student.
This report is free to download. Click the image below to get the report, and let us know what you think.
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Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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Cheers Brian, speaking personally from a previous role, a lot of UK Universities are restricted by a CMS and thus long form fields. It shouldn’t be the case and isn’t in the e-commerce sector. Hopefully the tide is changing and they start to optimise forms, CTA’s making it customer friendly and easy to use. IE sign up to an open day is simply name and email, not the kitchen sink. The process to get to college/ university is long haul so address, phone, DOB can be gathered later.
The college choice process is complex. My daughter is in the heat of it now. This means colleges need to focus on micro conversions, too begin and continue the conversation.
We live in a very rich online marketing world. CMS can no longer be an excuse. We have Unbounce, Leadpages, WordPress and a number of other ways to get around IT.
Yes, things need to be changing.
Couldn’t agree more Brian. Micro conversions first leading up to macro. Just because they could, they have done it the other way round. Times have changed
Thanks for the info!
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