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Converison Calculator: The Next Ten Percent

CRO Tests | Multivariate | AB Testing

Those who are successful have a certain way of looking at things. They are committed to the end goal, but focused on the next ten percent.

The Next Ten PercentOur goals are reached one step at a time.

The next ten percent is the next face to scale on the climb, the next set of downs in the game, or the next year of raising a healthy kid.
The next ten percent is more than another step or a rung on the ladder. It’s a complete process that, when repeated results in success. Why ten percent? Because ten percent makes a difference. It’s a reasonable goal, but not necessarily an easy one.
You can get your first ten percent once by luck or fortune. Success comes from getting that ten percent time after time.
It’s invigorating.
For us, the next ten percent is the next cycle of website tests. Ten percent is a reasonable goal. Repeat the process five times and you will see a 50% increase in website performance. If revenue is your goal, that’s 50% more revenue. If leads make your business go, then expect 50% more leads. Grow your revenue per visit by just 7% a month and you’ll double your revenue in one year.
We’d like to introduce you to our ten-percent at a time process. We call it the Conversion Catalyst.
It’s a proven system to get you that next step month after month.
Reply to this email or give us a call at 888-961-6604.

Brian Massey

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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
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May 1, 2014/by Brian Massey
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  • CRO vs. AI. Who Wins? Images of Sahil Patel and Brian Massey Conversion Sciences LLC
    Your Traffic Fell 30 Percent. Your Targets Did Not.September 3, 2026 - 10:36 am
  • "The visitors that are eating your conversion rate" with bugs attacking the words "your conversion rate" Conversion Sciendes
    How to Filter Bot Traffic in Google Analytics With Ask AdvisorAugust 20, 2026 - 11:16 am
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    Using AI to Chat with your Online BusinessJuly 10, 2026 - 2:31 pm

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