ConversionCast: Designing for Personas
Conversion Scientists love their crayons.
A ConversionCast is a detailed analysis of a page based on two primary scales: The four Modes of Persuasion and visitors’ position in the Sales Process.
Learn more about the Modes of Persuasion in the book Waiting for Your Cat to Bark? by Bryan and Jeffrey Eisenberg.
A Proven Process for Improving Your Web Site
These two issues are key to making your Web site convert. You should understand that everyone comes to your site in a certain mode, which the Eisenbergs name Methodical, Competitive, Spontaneous or Humanistic. These modes are based on research on Myers-Briggs personality types and Jungian archetypes.
You must also realize that visitors to your site are at different stages of the buying process: Awareness, Consideration or Action.
Watch These Two Five-minute Examples
In ten minutes you should begin to understand how to look at your Web site, and how to improve your conversion results.
NOTE: These turned out a little big, but consider these the HD versions. Please comment with your thoughts and ideas.
We’ll be doing more of these in the coming weeks. Don’t miss a single ConversionCast.
ConversionCast: Designing for Personas
21 Quick and Easy CRO Copywriting Hacks
Keep these proven copywriting hacks in mind to make your copy convert.
- 43 Pages with Examples
- Assumptive Phrasing
- "We" vs. "You"
- Pattern Interrupts
- The Power of Three
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Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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