Eye Catching Email Subject Lines and More – For Further Study

For Further Study

7 Eye-Catching Email Subject Lines to Catapult Your Open Rates | Unbounce

@unbounce – Writing headlines and subject lines and tweets all have something in common: You have a limited number of characters to get a prospect’s attention in a very noisy environment.

Steve Young gives us some tested subject lines to consider in our campaigns.

Have some fun with your subject lines and don’t take yourself too seriously!

Should I Use A Carousel?

So, should you use a carousel, those rotating hero images now found at the top of most B2B and B2C websites?

The answer is “carefully.”

This clever little site illustrates the reasons rotating banners are so frustrating. The timing, the amount of text and the order all come into play.

We have been able to tune a rotating hero on an ecommerce site so that it outperformed a static image. But it took several test cycles and didn’t work in every case.

Have a little chuckle at yourself and enjoy the content on this site — if you can read fast.

No More Guesswork: 5 Website Formats Proven to Get Results | The Daily Egg

The folks at CrazyEgg have a wonderful summary of the five website formulas found in my book. Read this and you can skip chapters 3 and 4.

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  • Brian, I’d love for you to do a case study or similar write-up on the (eventual) success you had on the ecommerce site. This is the first I’ve ever heard of someone getting a positive test for a carousel. Some insight to be gained by the rest of us?

    • Tom, This is a great idea and we’re going to put something together. Thanks.