The Cluetrain Manifesto Audio read by Brian Massey

The Cluetrain Manifesto was written in 1999 by Rick Levine, Chris Locke, Doc Searls, and David Weinberger.

It struck me that the new generations of business owners, marketers and executives may have missed this amazing document. It’s been twenty years, after all.

So, as a bonus to our Intended Consequences podcast listeners, I recorded it. I hope you enjoy hearing it as much as I enjoyed reading it in 1999.

The 95 Theses of The Cluetrain Manifesto

This recording is licensed under a
Creative Commons Attribution-ShareAlike 4.0 International License.

For more Cluetrain Manifesto audio, listen to my conversation with Tara Hunt.

In keeping with the tenets of the authors, the Cluetrain Manifesto audio is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

You are free to share and adapt the Cluetrain Manifesto audio file under the following terms:

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Author
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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management