The 95 Theses of the Cluetrain Manifesto Audio read by Brian Massey

The Cluetrain Manifesto was written in 1999 by Rick Levine, Chris Locke, Doc Searls, and David Weinberger.

It struck me that the new generations of business owners, marketers and executives may have missed this amazing document. It’s been twenty years, after all.

So, as a bonus to our Intended Consequences podcast listeners, I recorded it. I hope you enjoy hearing it as much as I enjoyed reading it in 1999.


For more Cluetrain Manifesto audio, listen to my conversation with Tara Hunt.

In keeping with the tenets of the authors, the Cluetrain Manifesto audio is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

You are free to share and adapt the Cluetrain Manifesto audio file under the following terms:

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Brian Massey
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