Anyone can Plug Into Analytics with Chris Mercer

Is analytics really going to make a difference? Will I benefit by getting deeper into my analytics? Find out how exciting one man can make Google Analytics.

Analytics is not one of those words that inspires action. It’s not a word like “Rose” dripping with alternate meanings and romantic associations. It’s not like the word “Disgust”, a word which evokes emotions and even specific facial configurations.

Shakespeare never wrote “A Midsummers Night’s Analysis”.

There has never been a hit pop song with the word Analytics in the title. And I didn’t even bother searching to make sure.

So, it is no wonder that it’s hard for us to imagine ourselves spending time in analytics. It’s a shame. Because, there, amidst the pageviews, conversions, events, and revenue are the hopes and dreams of our visitors. Their trials. Their triumphs, Their frustrations.

If there was anyone who would write an Ode to a Graph I saw in Analytics One Dewy Morning, it is my guest. He is genuinely excited about analytics, and Google Analytics specifically.

He is infectious. That means that, if you listen, you might get excited about analytics, too.

I know this. Your visitors hope you get excited about analytics, because it is the fastest way to make your website better for them.

Chris Mercer aka ‘Mercer’ is not only good at analytics, he’s good at teaching analytics. That’s what he spends his days doing as the Co-Founder of Measurement Marketing dot I-O.

Chris and his team help people like you discover how to grow your business using tools like Google Analytics, Google Tag Manager, Google Data Studio and more.

Chris is my go-to guy whenever someone asks how they should start in analytics. His model is great for small business owners or marketing teams who want to learn and expand their skills and build a system to help them grow.

Essentially, Chris helps people get to know the numbers – to grow the numbers.

So, how can anyone plug into Google Analytics? And where do you start?

You’ll be surprised by some of Chris’ answers. Here are some examples.

Where do we start when it comes to analytics?

I want to know the results. Number one I want to be able to see my results. So which traffic sources are causing which results. How am I getting those results.

It’s not just results.

It’s not only knowing what your results are but it’s knowing how you’re actually achieving those results.

Start with a question in mind.

We say it’s like the myth of the jade monkey. People think their data is like this jungle that they have to hack through and come up on these ruins that they find, and there is this little jade monkey worth of data that makes them a superhero. From a marketing standpoint, that doesn’t exist. Stop looking for that.

When you get back to the office…

Think back to a time that you had to trade off immediate desire for a long-term payoff, something that amazed you.

Did you ever watch Sea Monkeys grow as a child?
Did you ever plant bean seeds and water them daily?
Did you ever care for an ant farm.

These are all examples discovery over time. This is the gift of analytics. Your website is the ant farm and the glass is analytics.

No, your customers are not ants. But they want to understand them. Analytics is the way.

Watch Mercers Quick Start “How to” video –for free — and get some other freebies at MeasurementMarketing.io/ICP

Resources and links discussed:

Follow Chris on Twitter @mercertweets
Learn more about MeasurementMarketing.io
Follow Brian on Twitter @bmassey

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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management