In this edition of the Conversion Scientist Podcast, I discuss the genetics of conversion science, writing test hypotheses that will generate money, and how you can turn your team’s input into something that you can actually test.
In my latest article on Marketing Land, I share the steps necessary to help you get the results from your websites that you are looking for.
It is common for someone to come to you with ideas for improving the website. After listening to this podcast and reading my article, you will now have a hypothesis checklist to think through. Knowing how to create a valid split test hypothesis will increase your critical thinking power, help you prioritize your marketing tasks, and give you a way to talk others out of bad marketing ideas.
Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.