visual marketing

Selling Visual Products Online: Case Study

How important are images to your landing page? The formula we use in our Chemistry of a Successful Landing Page includes the element “Image” as a necessary component. At the heart of this is the need for the visitor to imagine owning the product or service. That’s right, even services. For some, it’s difficult to…

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An Insider’s View on Visual Marketing – Get Your Own Gimmick

For The Conversion Scientist, it is very simple: Create a hook and use it everywhere. Speaking engagements, your website, your social media profiles, webinars, podcasts, the movies, grocery shopping. Well, maybe not everywhere. Brian Massey devised an inventive way to exaggerate the serious nature of his business without compromising its integrity. With science on the…

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