split testing

Most Important Judge of your Testing Program

The Most Important Person on Your Split Testing Team

My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my site’s design to be groundbreaking like…

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How Big is the Optimizely “Test Snooping” Problem

How helpful would it be to know what prices and features your competition was thinking about using? One of my readers just sent me a very revealing screenshot. It is one of the pricing pages that Optimizely is testing. It was found by “spying” on their test data.   We are able to see this…

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