Skilled conversion optimizers achieve positive results in hypothesis testing half the time. But they value negative results just as highly.
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Posts by Brian Massey:
AB Testing Results are Half-Filled with Losers, and That’s a Good Thing
AB Testing Tools used by Retail Electronics Websites
What percentage of electronics retailers are utilizing AB Testing Tools and other optimization tools to get an advantage? This is a report card on the industry completed in partnership with Marketizator.
Testing Email Can Be Misleading (How to Avoid Bad Decisions)
I’m fond of saying that AB testing, or split testing, is the “Supreme Court” of data collection. An AB test gives us the most reliable information about a change to our site. It controls for a number of variables that can taint our data. Things change over time. You might make a change to your…
Four Things You Can Do With an Inconclusive A/B Test
When your A/B test offers inconclusive results, they’re still giving you a lot of information. What do you do with the “meh” intel?
Conversion-Centered Redesign: Slash the Risk and Guarantee Results
Brian Massey presents five design case studies and how to use conversion-centered redesign to reduce risk and deliver revenue growth quickly.
Ecommerce: Applying Conversion Science Q&A
Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely…
A/B Testing Fundamentals Infographic
Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others say works. Have a process that allows you to know your MARKET. Measure Multiple Metrics that Matter Measure the right…
Video that Converts: How the Brain Processes Video
Video is powerful. It can work for our business or against it. Understanding how the brain processes video will tell you why.
Video Headlines that Get Visitors to Click Play
Video is powerful. It can work for our business or against it. Here’s why. Let’s talk a little bit about headlines, the words that go around your videos. Headlines get people to read on. In almost every medium that we work with online, the most important thing is going to be the headline or the…
How Motion in Business Videos Affects Viewer Attention
Business videos engage because they move. However, motion at the wrong time can reduce the success of your video pages.
How Faces Influence Video Marketing
When you put people in your video marketing, something unexpected happens. The Human Brain Loves Eyes I want to talk a little bit about eyes and the importance of eyes in video marketing. First of all, the human brain loves eyes. We’re drawn to it, we want to look at it. And this can be…
Using Business Video to Solve the Subject Matter Expert Problem
Think about making business video for your internal teams, so that one video can turn into a whole bunch of other kinds of content.
Business Video Intros Chase Viewers Away in the First Seconds
Headlines and calls to action are important to business video, but there is one mistake that cannot be overcome.