You’ve decided it’s time to undertake a website redesign. Should you focus on improving UX (user experience), or should CRO (conversion rate optimization) be your priority? Are they mutually exclusive? Is there a time when one is more important than the other? Sarah Jabeen from DiscoverSTEAM tackles this issue with Brian the Conversion Scientist in […]
What are online shoppers looking for? No matter what you’re selling, knowing the answer to this question is the first step to figuring out how to give them what they want. The Conversion Scientists here spend their time testing ecommerce sites, and they know that the recommendations in this infographic can work for your online […]
Why are these conversion rate optimization experts laughing? At first, the questions sounded pretty serious: “How often should you be emailing your customers?” “What’s the best wording for a CTA (call to action)?” “What should every conversion rate optimization team include?” Brian Massey and Joanna Wiebe of Copyhackers teamed up to answer questions like these […]
Brian Massey and Joel Harvey have been making waves at conferences from Portland to Boston. Their presentations have been killing some of the sacred cows of mobile website design. Joel will be at it again this week in Las Vegas at Conversion Conference. Joel’s presentation on Mobile Design Essentials is going to be controversial, and […]
You can’t get into website optimization without it leaking into the rest of your life. You see the world differently. At Conversion Sciences, we obsess about optimization and the affect on our lives is interesting. We tally the coffee orders of those in line ahead of us to help with your decision. We leave the […]
If the Zombie Apocalypse struck tomorrow, and the only way not to become the walking dead was to throw away your mobile device, who would be the winners and losers? According to an intriguing infographic, you’d be more likely to be file-swapping on Dropbox than binge-watching on Netflix. You’d be more likely to get your […]
Would you be brave enough to let a bunch of conversion experts tell you what is wrong with your website? Flex Fitness’s Ryan Ehler did just that when he won the privilege of having five website optimization experts evaluate a landing page for one of his ads. Digital Marketer published all of the recommendations. The […]
This infographic from Ecommerce Platforms gives us some insight state of eCommerce in 2015. It’s looking like online sales are going to increase to well over a quarter of a billion dollars (yep, you read that right: billion!), and even though retail sales online are still a relatively small percentage of total sales, brick-and-mortar shops […]
If you expect your entire business to be suddenly infinitely more profitable just because you spent a few hours on website optimization, you’re going to be disappointed: website optimization is an ongoing process that requires ongoing attention and effort. Your four hours don’t have to be futile, however. You can look to experts for guidance […]
