How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How do you determine what NOT to test?” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with 50, 75, 100 or more […]
Video and Audio. We call them affiliate marketers, infopreneurs or online goo-roos. They push health care products, supplements, exercise tapes, and get-rich-quick schemes. We can learn from them about online sales conversion because they test the hell out of their landing pages.
Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind of testing, and offers some ideas for the future.
Brian Massey, the Conversion Scientist shares what are user personas and how to create them. He also unveils the reason your visitors are ignoring you as illustrated by Brad Pitt. Your visitors are ignoring you because you are not talking to them. Do you know who you are selling to? Do you really know? Lately, […]
Find out how entrepreneurs test marketing ideas, product features and more without spending a lot of your capital. Meet the MVNP. Should I Invest in That? For any business person, the decision to invest …in an idea …in a traffic source …in a website …in a campaign can feel arbitrary. It doesn’t have to. I […]
If you’ve ever heard me speak at a conference, you know I like to wear a white lab coat. It’s not a gimmick, and I certainly don’t wear it because of its slimming properties. No, I wear it because of science. There is an area of research called Enclothed Cognition. It is the study of […]
We all make decisions every day based on what other people are doing. You are wired to navigate the world using behavioral data. When you check Facebook to see how many people like and comment on your most recent post, you’re using your built-in behavioral know-how. When you select a movie based on the Rotten […]
You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating? This Uber complete 110-point ecommerce conversion optimization checklist holds the answer. At Conversion Sciences, we have an ecommerce conversion optimization checklist that our team goes through when evaluating a new client website. […]
We were contacted recently by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my then 13-year-old son. I sent him a […]
When it comes to page design, I’m fond of saying that we don’t need a designer as much as a draftsman. Their job is less about making things attractive and more about getting a visitor’s eyes to the right parts of a webpage. What do I mean by “right parts?” I mean that a visitor […]
