What Can We Learn From the Websites of Behavioral Marketing Vendors?
In this article, I parse the language of the behavioral marketing world and find out once and for all what it all really means.
Entries by Brian Massey
The Lab Coat: Conversion Scientist Chic
I apparently have set off a new fashion trend During my presentation at Innotech Portland on Social Conversion Twitter was alive with chatter about my attractive Lab Coat. In generous Conversion Scientist fashion, I provided @tom_bennett of The New Group with a coat of his own, as well as @bryanrhoads and @kellyrfeller of Intel. Clearly, […]
Applying the Scientific Method to your Behavioral Marketing
Scientific Method? Hey, I’m a Conversion Scientist As you learned in a previous post, I’m just wired to see the world through the scientific method. It get’s extreme. In this month’s ClickZ Behavioral Marketing Experts column, I apply it to behavioral advertising. The thing I love about the scientific method is that it quickly exposes […]
What is Your Social Conversion Rate?
After collaborating for a ClickZ article on Social Conversion with Dave Evans, I was pleased to get an opportunity to work with him to expand on the topic. I presented the topic at the eMarketing Summit during Innotech Portland 2009.
What to Test! Returns to Interactive Austin 09
You can still get a discount with the code TPH200 today The last time we played What to Test! The Conversion Quiz Show, we were throwing balls and learning about content that converts. I’m teaming up with Alissa Ruehl of Apogee Search at Interactive Austin 09 bring it back. They tell you that you should […]
What Conversion Metrics Should a Job Seeker Examine?
For a Conversion Scientist, life is full of A/B tests. You find them everywhere. We are naturally curious creatures, always wondering why people behave the way they do. The answers are rarely obvious. For example, I have been monitoring a sort of A/B split test happening at a local cupcake and coffee shop called Cupprimo. […]
“What to Test!” The Conversion Game Show at PubCon South 09
We were throwing balls at the audience during the Conversion Optimization and Testing Panel at PubCon South in March. Why balls? Because we were focused on reducing the amount of traffic that bounces off of the audience’s Web site, of course. Along with panelists Taylor Pratt and Bill Leake, and our moderator Christine Churchill, we […]
See the Conversion Scientist LIVE
It’s going to be a busy Spring for me, and that means you have several chances to see me, Brian Massey, Conversion Scientist (applause). I’m speaking at several different conferences, three of which are in Austin and one of which is no charge. I hope to see you at one of these. Austin Engagements I’ll […]
ConversionCast: Convert Someone to Your Valentine at Flavia
Is Flavia going to help us get some x’s, o’s and some !’s? It’s time for another special ConversionCast compliments of our friends at Flavia. We look at the three strategies that will make or break an eCommerce site: Categories Product Pages Checkout Process We also take a hard look at their Home page. Flavia […]
Behavioral Targeting Lullaby
What if George Carlin had riffed on behavioral targeting? In doing the research for my new ClickZ column on behavioral marketing, I became fascinated by all that could be measured and inferred about me from the simple act of visiting a Web page. The agents at work when you visit a Web site are an […]
