About Brian Massey

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Entries by Brian Massey

It’s Time to Get Your Email On

Would you believe that e-mail marketing is still in its infancy? A couple of graphs from MarketingSherpa drive an important point home about the use of e-mail for marketing. It works, it has always worked, and it will continue to work. You just have to know how to use it. In this graph, “Emailing to […]

Personas Can Mean Bigger Online Projects

Personas provide three powerful points that will help you focus your marketing and advertising dollars, and justify more spending. This is why Personas can mean bigger online projects. The power of fake people Imagine your most important customer, let’s call her Melissa, walking into your meeting room and laying the law down to your manager, […]

The Proper Use of Flash Headers

Flash will usually decrease your conversion rates Executives love their sites to have flash headers. It looks cool. It looks like marketing is doing something. The problem is, a flash header can hurt engagement and conversion more than it helps. The Triple Threat of Flash Headers Flash banners are usually no more than cool images […]

The Magic Email for Freelancers and Job Seekers

It’s 130 words long, and can build your practice or get you more interviews Email is the biggest social network on the planet. Even 80-year-olds have been on email long before giving Facebook a try. Because of this, it is the most effective tool for building a network that will connect you with the people […]

The Great Marketing Business Card Scratch-off

Marketing people aren’t important, so let’s call ourselves something else Jeffrey and Bryan Eisenberg make the point in their book Waiting for Your Cat to Bark? that the average tenure of a marketing executive is less than the gestation period of an elephant. WiderFunnel has summarized some of the findings of an Ernst & Young […]

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