The Hero's Journey to an Amazing AB Testing Program
A successful AB testing program offers immense rewards, but the path is that of a hero. Brian Massey shows you what you’ll encounter.
Entries by Brian Massey
AB Testing JavaScript: Great Power, Great Problems
AB Testing JavaScript is at the heart of most AB tests. Brian Massey tells you how it works and how to avoid the problems it can cause.
4 Mobile AB Testing Ideas that Worked for Our Clients
This Mobile AB Testing Guide offers 4 specific tests that have proven to work based on hundreds of Conversion Sciences tests.
How to Avoid Mobile-Friendly Redesign Disasters
Joel Harvey takes a contrarian view on mobile-friendly redesign. His views are based on conversion-centered principles.
AB Testing Results are Half-Filled with Losers, and That’s a Good Thing
Skilled conversion optimizers achieve positive results in hypothesis testing half the time. But they value negative results just as highly.
AB Testing Tools used by Retail Electronics Websites
What percentage of electronics retailers are utilizing AB Testing Tools and other optimization tools to get an advantage? This is a report card on the industry completed in partnership with Marketizator.
AB Testing Inspiration: Using Emotional Triggers
Four steps to using emotional triggers to provide AB testing inspiration. Learn how to uncover them in your competition and in your business.
Testing Email Can Be Misleading (How to Avoid Bad Decisions)
I’m fond of saying that AB testing, or split testing, is the “Supreme Court” of data collection. An AB test gives us the most reliable information about a change to our site. It controls for a number of variables that can taint our data. Things change over time. You might make a change to your […]
Generating Phone Leads from the Web
Phone leads are worth 5-10 times more than form-fill leads. How do you measure your phone marketing success and how do you write copy for it?
Conversion-Centered Redesign: Slash the Risk and Guarantee Results
Brian Massey presents five design case studies and how to use conversion-centered redesign to reduce risk and deliver revenue growth quickly.
