Why Animated Videos Increase Viewer Attention
What is it about animated video that seems to work so well? Why does it keep our attention? We were particularly curious about this at Conversion Sciences. Here’s what we learned.
Entries by Brian Massey
The 4-Step Process For Drastically Increasing Inbound Calls
When you focus your strategies on getting those who might call to pick up the phone, you can enjoy significantly higher sales rates, bigger average order values and new customers that are more satisfied with their first buying experience. Make calls a key part of your focus, and harvest more of those fickle visitors coming on mobile phones.
What Is Behavioral Science and How it Changed Website Design
As data becomes cheaper and more accessible, behavioral science has become a crucial practice for anyone serious about marketing and conversion optimization.
Direct Response Copywriting: Get Past The Bouncers In Your Customers’ Brains
These are some questions about writing for the web from Brian Massey’s Webinar “Writing Killer Conversion Copy”
Christmas Conversion Principles: How To Choose A Christmas Card For Your Boss
How do you choose a Christmas Card for your boss? Better yet, how do you choose one that will get you a CRO budget for next year? Simply apply these Christmas Conversion Principles for a happy new year and a new budget. We’ve examined a number of holiday cards to determine the one most likely […]
10 CRO Experts Explain How To Profitably Analyze AB Test Results
The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good. The team looked […]
The 7 Core A/B Testing Strategies That Are Fundamentally Essential To CRO Success
This is your guide to testing strategies. I present seven strategies. For each, I tell you when to use it, where on the site to test, what to test, and pitfalls to be careful about.
The Proven AB Testing Framework Used By CRO Professionals
There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodically derive […]
Fitt’s Law Says Button Design is Like Shooting Pool
Fitt’s Law states that the time it takes to move a mouse to a CTA button is a function of the distance to the button and its size. Just like shooting pool. According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying […]
The Hero's Journey to an Amazing AB Testing Program
A successful AB testing program offers immense rewards, but the path is that of a hero. Brian Massey shows you what you’ll encounter.
