The More I Test the More I Loathe Myself

There is a point in almost every testing program in which your confidence will be shaken. Even seasoned professionals experience it.
We start off with high confidence having identified opportunities to really improve a site. We’re good at getting that low-hanging fruit early on, but we will inevitably find that many of our great ideas just don’t work.
It’s humbling, the right kind of humbling.
With patience, our picture of the visitors coming to a site become clearer. On-going success is due not to our own brilliance, but to what we learn in the Valley of Death that kills so many testing programs before they’ve matured.
We can take you through the Valley of Death.
Have a conversation with a Conversion Scientist this week to see what our testing team can do for your bottom line.

Inspired by the excellent blog Indexed.

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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

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