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Unexpected Website Formulas of the Conversion Scientist

Conversion-Centered Design

The things that make a website work are not always obvious until someone points them out. Myth and legend reign without data. Brian Massey introduces you to the unexpected website formulas that will help turn your website around.
And he does it all with science.
Not just any science either – Conversion Sciences. Brian shares his unexpected formulas to help create winning websites. You didn’t think they lab coat was just for show, did you?
Brian presented at March’s AUSOME Meetup and shared 18 surprising ways to make sure your website is WINNING. Everything From landing pages to “business porn,” Brian walks you through the Do’s and Don’ts of having a website that relies on conversions.

The Unexpected Website Formulas Slides

The Unexpected Website Formulas of The Conversion Scientist™ from Brian Massey


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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
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March 10, 2014/by Brian Massey
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Latest Articles

  • CRO vs. AI. Who Wins? Images of Sahil Patel and Brian Massey Conversion Sciences LLC
    Your Traffic Fell 30 Percent. Your Targets Did Not.September 3, 2026 - 10:36 am
  • "The visitors that are eating your conversion rate" with bugs attacking the words "your conversion rate" Conversion Sciendes
    How to Filter Bot Traffic in Google Analytics With Ask AdvisorAugust 20, 2026 - 11:16 am
  • Brian Massey in a lab coat and a data monster in the background. The caption says "Talk to your analytics" Conversion Sciences LLC
    Using AI to Chat with your Online BusinessJuly 10, 2026 - 2:31 pm

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