The Lab Coat: Conversion Scientist Chic
I apparently have set off a new fashion trend
Tom Bennett sporting his new Lab Coat
During my presentation at Innotech Portland on Social Conversion Twitter was alive with chatter about my attractive Lab Coat. In generous Conversion Scientist fashion, I provided @tom_bennett of The New Group with a coat of his own, as well as @bryanrhoads and @kellyrfeller of Intel.
Clearly, a I’m not the only one that looks good in a lab coat.
But, lest you believe that the coat is only a fashion statement, be assured that it is an important protective garment for any Conversion Scientist.
In my letter to Tom, Bryan and Kelly, I tell them that the new addition to their wardrobe is functional as well as stylish.
Brian Massey, Kent Lewis and Dylan Boyd at Innotech Portland
These coats are woven from mono-filament engagium for strength and protection. The cloth is designed to protect the wearer from all forms of marketing chemicals no matter how acidic or overblown. The material will resist most toxic marketing, including email ribonucleic flaccid, copy hydro-inflate, and Flash fires.
However, there is a danger to the appearance of unbounded intelligence intimated by such an outfit.
Be forewarned that, when wearing the coat in public, you will be expected to have intelligence far beyond normal human capacity. Nonetheless, making up answers to questions about genetics or the proper operation of an electron microscope will harm the image that we try to convey with the lab coat. It’s OK to say “I don’t know.”
Needless to say, such a garment doesn’t come cheap. Safe marketing my friends.
Brian
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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I think you’re on to something Brian. It could almost be sexy….in a geeky kind of way.
Got a woman’s version??
Update: Kelly Feller and Bryan Rhoads look smashing in their Conversion Scientist lab coats. “Back off man. I’m a scientist.”
[img]http://conversionscientist.com/wordpress/wp-content/upload/Intel-Lab-Coats.jpg[/img]