I love the unconventional, and Peep Laja of ConversionXL has assembled a great list of creative landing pages and strategies.If this doesn’t get you excited about your next landing page, I don’t know what will.
I’m speaking about “flipping” your message when writing copy that converts at #convcon West in San Francisco. Basically, “flipping” prevents “blending” your message, which makes it lose impact and relevance.The catch is that you must understand something about the Web visitors that you’re flipping your message toward.
The Conversion Team has a solution, and this article does a great job of helping you get an actionable understanding of how to write for your visitors in a persuasive and relevant way.
Landing pages are a key strategy for monetizing your investment in pay-per-click ads. Here’s some evidence of the importance of having landing pages with text that Google can read.While our landing pages are for humans, we must remember that Googlebot is a visitor as well.