Unexpected Website Formulas of the Conversion Scientist

The things that make a website work are not always obvious until someone points them out. Myth and legend reign without data. Brian Massey introduces you to the unexpected website formulas that will help turn your website around.
And he does it all with science.
Not just any science either – Conversion Sciences. Brian shares his unexpected formulas to help create winning websites. You didn’t think they lab coat was just for show, did you?
Brian presented at March’s AUSOME Meetup and shared 18 surprising ways to make sure your website is WINNING. Everything From landing pages to “business porn,” Brian walks you through the Do’s and Don’ts of having a website that relies on conversions.

The Unexpected Website Formulas Slides

• Author
• Recent Posts

Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Latest posts by Brian Massey (see all)

• Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests - April 15, 2025
• Four Things You Can Do With an Inconclusive A/B Test - April 14, 2025
• A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025