REQUEST A CONVERSION STRATEGY SESSION | 888-961-6604

Your Document is Ready

Testing Statistics Terminology Cheat Sheet

We have also sent an email with the link.

Check Out Our Latest Blog Posts While You Wait…

.ub-emb-overlay.ub-emb-visible .ub-emb-backdrop,.ub-emb-overlay.ub-emb-visible .ub-emb-scroll-wrapper,.ub-emb-bar.ub-emb-visible .ub-emb-bar-frame{z-index:2147483630 !important}img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--metallic-red:#b02b2c;--wp--preset--color--maximum-yellow-red:#edae44;--wp--preset--color--yellow-sun:#ee2;--wp--preset--color--palm-leaf:#83a846;--wp--preset--color--aero:#7bb0e7;--wp--preset--color--old-lavender:#745f7e;--wp--preset--color--steel-teal:#5f8789;--wp--preset--color--raspberry-pink:#d65799;--wp--preset--color--medium-turquoise:#4ecac2;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,#0693e3 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,#fcb900 0%,#ff6900 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,#ff6900 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:1rem;--wp--preset--font-size--medium:1.125rem;--wp--preset--font-size--large:1.75rem;--wp--preset--font-size--x-large:clamp(1.75rem,3vw,2.25rem);--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px #fff,6px 6px #000;--wp--preset--shadow--crisp:6px 6px 0px #000}:root{--wp--style--global--content-size:800px;--wp--style--global--wide-size:1130px}:where(body){margin:0}.wp-site-blocks>.alignleft{float:left;margin-right:2em}.wp-site-blocks>.alignright{float:right;margin-left:2em}.wp-site-blocks>.aligncenter{justify-content:center;margin-left:auto;margin-right:auto}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}.is-layout-flow>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}.is-layout-flow>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}.is-layout-flow>.aligncenter{margin-left:auto !important;margin-right:auto !important}.is-layout-constrained>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}.is-layout-constrained>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}.is-layout-constrained>.aligncenter{margin-left:auto !important;margin-right:auto !important}.is-layout-constrained>:where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important}.is-layout-constrained>.alignwide{max-width:var(--wp--style--global--wide-size)}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*, div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*, div){margin:0}body{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px}:root :where(.wp-element-button, .wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;padding-top:calc(.667em + 2px);padding-right:calc(1.333em + 2px);padding-bottom:calc(.667em + 2px);padding-left:calc(1.333em + 2px);text-decoration:none;text-transform:inherit}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-metallic-red-color{color:var(--wp--preset--color--metallic-red) !important}.has-maximum-yellow-red-color{color:var(--wp--preset--color--maximum-yellow-red) !important}.has-yellow-sun-color{color:var(--wp--preset--color--yellow-sun) !important}.has-palm-leaf-color{color:var(--wp--preset--color--palm-leaf) !important}.has-aero-color{color:var(--wp--preset--color--aero) !important}.has-old-lavender-color{color:var(--wp--preset--color--old-lavender) !important}.has-steel-teal-color{color:var(--wp--preset--color--steel-teal) !important}.has-raspberry-pink-color{color:var(--wp--preset--color--raspberry-pink) !important}.has-medium-turquoise-color{color:var(--wp--preset--color--medium-turquoise) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-metallic-red-background-color{background-color:var(--wp--preset--color--metallic-red) !important}.has-maximum-yellow-red-background-color{background-color:var(--wp--preset--color--maximum-yellow-red) !important}.has-yellow-sun-background-color{background-color:var(--wp--preset--color--yellow-sun) !important}.has-palm-leaf-background-color{background-color:var(--wp--preset--color--palm-leaf) !important}.has-aero-background-color{background-color:var(--wp--preset--color--aero) !important}.has-old-lavender-background-color{background-color:var(--wp--preset--color--old-lavender) !important}.has-steel-teal-background-color{background-color:var(--wp--preset--color--steel-teal) !important}.has-raspberry-pink-background-color{background-color:var(--wp--preset--color--raspberry-pink) !important}.has-medium-turquoise-background-color{background-color:var(--wp--preset--color--medium-turquoise) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-metallic-red-border-color{border-color:var(--wp--preset--color--metallic-red) !important}.has-maximum-yellow-red-border-color{border-color:var(--wp--preset--color--maximum-yellow-red) !important}.has-yellow-sun-border-color{border-color:var(--wp--preset--color--yellow-sun) !important}.has-palm-leaf-border-color{border-color:var(--wp--preset--color--palm-leaf) !important}.has-aero-border-color{border-color:var(--wp--preset--color--aero) !important}.has-old-lavender-border-color{border-color:var(--wp--preset--color--old-lavender) !important}.has-steel-teal-border-color{border-color:var(--wp--preset--color--steel-teal) !important}.has-raspberry-pink-border-color{border-color:var(--wp--preset--color--raspberry-pink) !important}.has-medium-turquoise-border-color{border-color:var(--wp--preset--color--medium-turquoise) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}.widget-area .widget_powerpress_subscribe h2,.widget-area .widget_powerpress_subscribe h3,.widget-area .widget_powerpress_subscribe h4,.widget_powerpress_subscribe h2,.widget_powerpress_subscribe h3,.widget_powerpress_subscribe h4{margin-bottom:0;padding-bottom:0}body .avia-button.avia-color-green,body .avia-button.avia-color-green:hover{background-color:#228231;border-color:#1b6627}body .entry-content p a:not(.lightbox-added){border-bottom-color:#228231}body .entry-content p a:hover{color:#228231 !important}#top .avia-font-entypo-fontello-enfold,body .avia-font-entypo-fontello-enfold,html body [data-av_iconfont='entypo-fontello-enfold']:before{font-family:"entypo-fontello-enfold"}#top .avia-font-entypo-fontello,body .avia-font-entypo-fontello,html body [data-av_iconfont='entypo-fontello']:before{font-family:"entypo-fontello"}.av_font_icon.av-av_font_icon-f98e72ca532dd5c8f2884532470d0ea2 .av-icon-char{font-size:40px;line-height:40px}.av_font_icon.av-av_font_icon-c6482d06f3f897f9f4fb7112461289f5 .av-icon-char{font-size:40px;line-height:40px}.contact-modal::backdrop{background:rgba(0,0,0,.5)}.contact-modal .gform_heading{display:none}.contact-modal form{margin-bottom:0 !important}.contact-modal .gfield_validation_message{padding:.25rem .5rem !important;border-radius:12px;display:none}.contact-modal .gfield_error input{border-color:red !important}.contact-modal ::placeholder{color:#111 !important}.contact-modal input{color:#000 !important;background:#fff !important}.contact-modal{width:768px;max-width:98%;border:none;border-radius:16px;box-shadow:0 25px 60px rgba(0,0,0,.18),0 8px 20px rgba(0,0,0,.08);padding:0;max-height:100vh;overflow-y:auto;font-family:Arial,Helvetica,sans-serif}button.contact-modal-close{position:absolute;top:14px;right:18px;width:32px;height:32px;border-radius:50%;background:rgba(255,255,255,.12);display:flex;align-items:center;justify-content:center;font-size:22px;color:rgba(255,255,255,.75);cursor:pointer;line-height:1;z-index:10;border:none;padding:0;appearance:none}.csm-header{background:linear-gradient(135deg,#1a3d5c 0%,#1e5a3a 100%);color:#fff;padding:28px 32px 24px;position:relative}.csm-value-tag{display:inline-block;background:rgba(52,168,83,.2);border:1px solid rgba(52,168,83,.45);color:#86efac;font-size:11px;font-weight:700;padding:4px 12px;border-radius:20px;letter-spacing:.5px;margin-bottom:12px;text-transform:uppercase}.csm-header h3{font-size:24px !important;font-weight:700 !important;line-height:1.3 !important;margin:0 0 8px !important;color:#fff !important;max-width:580px}.csm-subhead{font-size:14px;line-height:1.55;opacity:.88;max-width:560px;margin:0;color:#fff}.csm-guarantee{display:flex;align-items:center;background:rgba(255,255,255,.08);padding:10px 16px;border-radius:8px;margin-top:16px;font-size:12px;line-height:1.4;color:rgba(255,255,255,.9)}.csm-guarantee-icon{font-size:20px;flex-shrink:0}.contact-modal-inner{display:flex;flex-direction:row;padding:28px 32px 12px}.contact-modal-left{flex:1.15;display:flex;flex-direction:column;padding-right:0;width:auto}.contact-modal-right{flex:1;width:auto;display:flex;flex-direction:column}.csm-section-label{font-size:11px;font-weight:700;color:#1a3d5c;text-transform:uppercase;letter-spacing:1px;margin-bottom:14px}.csm-benefit{display:flex;margin-bottom:14px;align-items:flex-start}.csm-benefit-check{width:22px;height:22px;min-width:22px;background:#dcfce7;border-radius:50%;display:flex;align-items:center;justify-content:center;color:#166534;font-size:12px;font-weight:700;margin-top:1px}.csm-benefit-text{font-size:13px;color:#555;line-height:1.5;margin:0}.csm-benefit-text strong{color:#222;font-weight:600}.csm-social-proof{display:flex;align-items:center;padding-top:14px;border-top:1px solid #eee;margin-top:4px;flex-wrap:wrap}.csm-proof-logo{background:#f3f4f6;padding:5px 10px;border-radius:4px;font-size:9px;font-weight:700;color:#777;letter-spacing:.5px;text-transform:uppercase}.csm-proof-text{font-size:11px;color:#aaa}.csm-form-label{font-size:11px;font-weight:700;color:#1a3d5c;text-transform:uppercase;letter-spacing:1px;margin-bottom:14px}.contact-modal .gform_wrapper{width:100%}.contact-modal .gform_wrapper input{border-radius:10px !important;padding:13px 16px !important;border:1.5px solid #e0e0e0 !important;font-size:14px !important}.contact-modal #gform_submit_button_44{width:100%;border-radius:10px !important;padding:16px 20px !important;background:linear-gradient(135deg,#34a853 0%,#2d9248 100%) !important;box-shadow:0 4px 14px rgba(52,168,83,.3) !important;border:none;color:#fff !important;text-transform:none !important;font-size:16px;font-weight:700;margin-top:.5rem}.csm-post-submit{text-align:center;font-size:11px;color:#aaa;margin-top:10px;line-height:1.5}.csm-footer{padding:0 32px 24px}.csm-testimonial{font-size:12px;color:#777;font-style:italic;text-align:center;padding-top:14px;border-top:1px solid #f0f0f0;line-height:1.5;margin:0}.csm-testimonial strong{font-style:normal;color:#444;font-weight:600}@media (max-width: 767px){.contact-modal{max-width:100%;max-height:100vh;overflow-y:auto;border-radius:0}.csm-header{padding:20px 20px 18px}.csm-header h3{font-size:20px !important}.contact-modal-inner{flex-direction:column-reverse;padding:20px 20px 8px}.contact-modal-left{padding-right:0}.contact-modal-left,.contact-modal-right{width:100%;flex:none}.contact-modal #gform_submit_button_44{font-size:18px;padding:.75rem 0 !important}.csm-footer{padding:0 20px 20px}}

Your Document is Ready

Check Out Our Latest Blog Posts While You Wait…

QR Codes and Short URLs: Little Packages of Goodness

Building Great Landing Pages Means Starting at the End

What is Your Website’s Conversion Signature? [Audio]

Caption Test for Images that Boost Your Conversion Rate

Email: Using a blog to get Relevance and Frequency (VIDEO)

Why Landing Pages Seem So Complicated and What to do About It

Email Frequency and Relevance: The Instant E-Newsletter

5 Ways to Prepare for the Battle of the Landing Page

Read the Articles that The Conversion Scientist is Reading: For Further Study