marketing events

Dear Mom,
Just came back from a speaking tour of Europe. One of the highlights was Digital Elite Camp 2014 in Tallinn, Estonia. I met some of the smartest people in online marketing. We shared ideas, we danced, and we swam in the freezing Baltic Sea.
Here are some pictures from this adventure.
To new friends,
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Brian is excited to announce that he will be speaking later this week at InfusionCon. He’s ironing the lab coat and polishing his glasses to get ready for a great session in Arizona.
InfusionCon 2013 logo tag F small
What is InfusionCon you ask? Well it is the annual conference for InfusionSoft. While it originally started as a software training conference, it has since evolved into an all-inclusive sales and marketing conference for small businesses.
Brian will be taking his live landing page critiques to the conference. He will be talking directly with small businesses about how to improve their landing pages to increase conversion and get the most out of their campaigns.
If you are attending, please be sure to stop by and tell Brian hello. Maybe he’ll even let you try on the lab coat…….
For more information on his session, check out the InfusionCon agenda. Brian is on Day 3. We hope you can make it to the session!

I am pleased to announce that (finally) my new book is being launched September 5 at Content Marketing World.
The book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist is a “foundational” book on conversion written for those of you who will be responsible for the performance of a website.
That means business owners, corporate marketers and search engine optimizers. It tells you how to guide your online team to the glorious ecosystems that make your site work for your visitors and your business — your customer creation equation.
As a friend of The Conversion Scientist, I’d like to offer you a personally signed copy of the book. I’ll even pay for shipping.
Request your signed copy now, because I’m only signing a limited number of these.
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PS: If you’re coming to Content Marketing World, don’t miss our book launch party on September 5, just after the Rick Springfield concert. This event will feature seven authors including yours truly all in one place.
PPS: If you want to get to know a couple of these authors, check out our Unsolicited Advice video series. You might find your site in there someday.

I was on the hot seat at the Austin Content Marketing Meetup.

This isn’t your “play nice and listen while the guy reads his slides” sort of presentation. In the hot seat, the room is actively trying to destroy you, lobbing lit questions from across the room and questioning your every word.

Yes, it even got a little ugly. I think I held up OK.

You’re invited to sit back and enjoy the occasionally heated conversation on how to make your content convert visitors into sales.

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Online services are making things so easy for online marketers, but they’re also creating an enormous number of blind spots. These are the services that host our webinars, sell tickets to our events, let people buy our products, manage our appointments and almost everything else we do as online marketers.

Sometimes, these services behave as if they don’t want us to know the conversion rates of their services. They are unmeasurable, opaque to analytics.

I wrote an open letter to them at Search Engine Land.

 

Dear Service Provider:

 

I expect to be able to measure you. I expect to have transparency into what my visitors are experiencing inside your systems. I pay good money to bring prospects to my site and I don’t want to send them off to a black box when they buy my products or sign up for an event.

 

It’s time for you to prioritize measurement and to give me control of the signup, subscription, or purchase process.

 

Here’s what you need to do if you want me to use your service. These features are going to appeal to the largest users, those customers that you really want because they will pay for a lot of your services.

Read the rest of the letter.

I love to watch Social Media Ninja Giovanni Gallucci present. He imparted a great deal of info on the intersection of social media and search to the audience at the Innotech PDX 2010 eMarketing Summit last week.

If you weren’t there, you can enjoy it through the lense of my pen.

Here is the visual live blog from that presentation.

For more of Gio, visit LearnSocialMedia.tv for hours of good stuff from the Social Media Ninja.

Notes from Giovanni Gallucci Presentation on Social Media Part 1 of 2
 
Click to Enlarge Part 1


Notes from Giovanni Gallucci presentation on Social Media Part 2 of 2
 
Click to Enlarge Part 2

We’re going to make people love your business through your Web site at The Conversion Scientist. There is plenty you can do to increase online sales conversions, and we share it all. Learn what that you can do to convert more of your visitors into leads and sales.